Guild Moving to CT?? Have you seen this?

HoboKen

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With the advantage of reading the other inputs to this thread, and finding a shred of truth in all of them......it comes down to: Do you see the glass half empty or half full? I sugest we have all of both views.

Me, I prefer to see it like when Epiphone (a far superior guitar) was bought out by Gibson.
There were some very good Epi luthiers that ended up working for Mr. Dronge ya know at that up-start Guild Guitar Co. in NY. Great idea, but Mr. Dronge, it will never make it! The factory is not big enough in NY. OK! We'll move across the river to Hoboken, NJ and do it even bigger & better......then....to Westerly, RI......even bigger & better!

By the way, Gibson moved Epiphone to Kalmazoo, MI and built the same guitar body on the same assembly lines as Gibson, only keeping the Epi MOP headstock and fretboard inlay that was better than the Gibson's......and it cost less! Finally Gibson sent Epi overseas so as not to be as good a guitar....for less. That may happen to Guild.....or it may not. Interesting to find that the Epi-Japan factory was relocated to the China for the cheap Epis......and then Gibson let Epi-Japan build the Elitist Series that is equal in quality of materials and better in luthiership than the USA Gibsons now....shipping the electric guitars to Nashville to get the USA electronics added to the Japan luthiership. Don't think all this has not be observed by the folks at Fender.

So what's new! Martin stays in one town and builds a completely new factory across the valley from the old factory.......And begins, after all the advertising about completely being hand-built all these years, to automate the neck-making process for most of its guitars, etc. They set up the over-seas Sigma line of guitars.....only to watch the overseas Saga-Blueridge Guitars build an almost equal product to the USA Martin D-28 for Sigma money.

Its a tough competive guitar world. I only hope that Fender finds a way to save Guild and
we see the Name continue to mean what it has in the past. If not, we are the LTG Forum about preserving our vintage quality guitars.

HoboKen
 

smyrnagc

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This is the last two paragraphs of a press release from Fender that was posted on the Martin guitar forum (I apologize if this was posted here earlier). It seems they are not only committed to maintaining the Guild quality and name but also taking care of some employees in Tacoma.

SCOTTSDALE, Ariz. – (Jan 31, 2008 )

“We are committed to moving forward in a strong and focused way to ensure that Guild instruments continue to meet the highest standards of quality, affordability and accessibility for our consumers,” said Bill Mendello, Chairman and CEO of Fender Musical Instruments Corporation. “This decision will allow us to accomplish goals that we would otherwise not be able to meet in our Tacoma facility, while continuing our long-term commitment to manufacturing, world-class guitars in the United States.” Select Tacoma® brand guitar models will soon follow in the transition.

Approximately 70 Tacoma, Wash. based FMIC employees will be affected by the move throughout the year and will be provided with comprehensive assistance, including retention and severance packages, benefit continuation and outplacement services.
 

West R Lee

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Zilla, you take care of yourself and don't let that get out of hand. Hoboken, great insight as always. I suppose and would have never looked at all of this in the same terms as Al moving Guild 3 times.

West
 

capnjuan

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guildzilla said:
Due to getting a respiratory infection simultaneously with the release of this news, this thread has been a dominant part of my life for three days, along with coughing. Missed work Friday and slept almost the entire day.
Brown booze; rye, scotch, or blended. Take a couple of fingers; no workee, a couple more.
 

JerryR

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capnjuan said:
guildzilla said:
Due to getting a respiratory infection simultaneously with the release of this news, this thread has been a dominant part of my life for three days, along with coughing. Missed work Friday and slept almost the entire day.
Brown booze; rye, scotch, or blended. Take a couple of fingers; no workee, a couple more.

Or failing that - Tequila, Mescal, Vodka, Brandy, Gin - just don't water it down :roll: If'n it doesnt kill the germs, you'll feel better about having them :mrgreen:
 

Darryl Hattenhauer

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“We are committed to moving forward in a strong and focused way to ensure that Guild instruments continue to meet the highest standards of quality, affordability and accessibility for our consumers,” said Bill Mendello, Chairman and CEO of Fender Musical Instruments Corporation. “This decision will allow us to accomplish goals that we would otherwise not be able to meet in our Tacoma facility, while continuing our long-term commitment to manufacturing, world-class guitars in the United States.”

Fender marketers have plagiarized the all-purpose cliches they learned from the administrators at their nearby alma mater, Arizona State U.
 

fungusyoung

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Hey Darryl, you forgot their "made in the USA" trump card!
 
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jwsamuel

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Darryl Hattenhauer said:
Fender marketers have plagiarized the all-purpose cliches they learned from the administrators at their nearby alma mater, Arizona State U.

Perhaps...but they forgot to mention their core competencies and left out the word "synergy" altogether.

Jim
 

fungusyoung

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If you look at it strictly from their point of view, FMIC's taking a very proactive stance.
 

marcellis

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I never understood phrases like that. I went to school at the Univ. of Alabama.
I was a classmate of Forrest Gump.

I'd read on the Tacoma forum HEREthat Tacoma had a 44,000 sq ft. New Hartford has a plant of 67,000 sq.ft. (Apparently someone had gotten that info from the this forum.

One of the Tacoma people asked very sensibly,
"If they were pinched for room to build tacomas along with the guilds in a 44,000 ft2 plant, how are they going to build ovations, adamas, hamers, guilds, tacomas, and a repair work shop in a 67,000 ft2 plant? New math?"

Good question. Try to figure it out. Hamer occupies a floor. Ovation a couple of floors. Will Tacoma & Guild flat-tops be made on the same floors by the same machines & workers?
Ovation's guitar manufacturing process was known for being very advanced and it was known for precision engineering. Maybe it uses robots or the like. I don't know. Ovation USA made great guitars. I'm not dissing them. I own one. But I certainly don't see how the manufacturing process is going to work out for Guild flat-tops.

And I can't for the life of me see any scenario where a guitar named "Tacoma" will be produced in large numbers by workers in Connecticut. Will the Guilds be on the same floor as the Ovations? Same workers? Will the Tacomas & Guilds have their own facilities there? How many workers there have ever built a Guild or know anything about them?
 

capnjuan

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Darryl Hattenhauer said:
Yes, and thinking outside the box.
.... defining the Globalization pardigm adding value to the product mix achieving maximum leveraged assets .....
 

fungusyoung

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Gorgeous stuff, Cap'n.

Internal team building exercises like this sure beat conducting a risk analysis on outsourcing.
 

marcellis

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I'm just touching base here, being the devil's advocate, so-to-speak. It could be that Kaman knew where all the bodies were buried at FMIC. Or it might just be that FMIC is trying to achieve forward mobility by introducing a new paradigm, a matrix management structure.

FMIC probably brainstormed that the productive capacity needed to be pro-actively pre-planned for pre-positioning in the market, or FMIC managers felt they would be left herding cats.

Keeping production facilities in both Tacoma and Connecticut can be visualized as re-duplication. This move can be seen as an opportunity for FMIC to de-re-duplicate.

FMIC movers and shakers should incentivise the new workers producing Guilds, or else QC issues could fall through the cracks.

How did the idea occur? It was probably tossed around at an FMIC management retreat and someone popped it in the toaster and this is what popped out. Someone may have run it up the flagpole too.

It's too bad we Guild owners were kept out of the loop, OTL on this decision by the movers & shakers and decision-makers at FMIC who were in the loop, ITL. But we can at least try to understand that FMIC is aiming for that market sweet spot by leveraging business synergies to obtain critical mass in the market.

So it's really not a problem. It's an opportunity. Let's take lemons and make lemonade. I sense far too much negativity here. Remember, in order to skin a cat, you sometimes need to build a better mousetrap.

Maybe FMIC will incent the segment of the market represented here at LTG, by giving us sweetheart deals on New Hartford Guilds.

This isn't really crisis management. It's an emergent market strategy. It would be really interesting to take a quick scuba in that FMIC think-tank to see what fish may be destined for future frying pans.

Fender, Guild, Hamer, Ovation, Tacoma will be the new brandscape for us. So let's put the idea that there is a downside to this dynamic to bed.

Sure, there are a basketfull of issues here. And it's time for FMIC to put its ducks in a row. But let's visualize success.

It's a done deal. It's a wrap. It's time to drain the swamp and shoot the alligators. FMIC corporate needs to extract the max from it's sales team. Or else it needs to shoot them. Maybe they'll get pro-active and implement a circular firing squad for themselves, while they're at it.

It's not a question of moving the goalposts. FMIC is just trying to level the playing field. Now, they need to work smarter, not harder.

We Guild owners need to level our expectations, that will be a critical cornerstone to future success. So let's not have a victory parade before we've won the battle. But there is no reason to run up the white flag yet. We don't want to wind ourselves around the axle on this.

The warm and fuzzy is that Guild is still a landmark in today's brandscape. So it's a pants situation for FMIC. They need to cover their behinds, or they could end up with mud all over their faces.
 

dreadnut

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Uh-oh, sounds like someone used the Systematic Buzz Phrase Generator.

Acronym Finder Random Systematic Buzz Phrase Projector
Acronym Generator (AFRSBPPAG)

In 1968, Newsweek magazine published a short, but humorous article, How to Win at Wordsmanship. It described the "Systematic Buzz Phrase Projector," a concept developed by Philip Broughton, a (then) 63 year old worker in the US Public Health Service. He must have had a delightful sense of humor.

We here at the Acronym Finder have implemented Broughton's Systematic Buzz Phrase Projector (SBPP if you like) as a fun way of not only randomly generating his buzz phrases, but also (what else?), the corresponding acronyms and abbreviations they form.

Broughton's system uses this three-column list of 30 cleverly chosen buzzwords.

0. integrated 0. management 0. options
1. total 1. organizational 1. flexibility
2. systematized 2. monitored 2. capability
3. parallel 3. reciprocal 3. mobility
4. functional 4. digital 4. programming
5. responsive 5. logistical 5. concept
6. optional 6. transitional 6. time-phase
7. synchronized 7. incremental 7. projection
8. compatible 8. third-generation 8. hardware
9. balanced 9. policy 9. contingency

To use the SBPP, just make up a 3 digit number and then choose the numbered buzzword from each column. So, if you chose 031, you would get Integrated Reciprocal Flexibility (IRF). Try it for yourself.

The idea was to drop these random buzz phrase nuggets into conversation or technical reports. Broughton said "No one will have the remotest idea of what you are talking about, but the important thing is that they're not about to admit it."

Even after 40 years, they still sound amazingly jargon-like, don't they? Enjoy!
 

marcellis

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dreadnut, Thanks for the tip. I didn't use that generator. But henceforth, I'm going to systemize its functionality and incrementally input it into my jargon lexicon. It's a new conceptual option I can project, that leverages flexibility for any contingency.

Guildzilla: I'll leave you my flagpole in my will when I die. Right now, there are a couple of competing claims to it.

But I think it's too late anyway. You seek maximum penetration of the highest levels of FMIC management. But I think the highest levels of FMIC Management have already penetrated us.
 
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