Westerly Collection Disappearing?

[Big.Al]

I’ve been seeing fewer 100 series Guild Westerly Collection models offered for sale at online dealers, and models like the D-120, D-140, and OM-120 among others have disappeared from the Guild web site. Anybody know what’s happening?

 

[Rayk]

I heard a thing a while ago but can’t back it up.
availability and tension between both countries is no doubt playing a roll but stock most likely declined starting with covid . Maybe just models that aren’t selling well .
Anyone know how the import sales have been ?
Competition is another possibility . Other then I a wait someone actually knows . Lol

 

[fronobulax]

Westerly Collection | Guild Guitars

Guild Acoustic Design (GAD) Series instruments offers even greater value and performance than ever before. All-solid tonewoods and performance-driven features make GAD guitars the clear choice for serious players who want the most for their money.

guildguitars.com

Seems to list a lot. My guess is the umbrella name Westerly Collection remains but, as noted, some models are going away.

 

[westerlyborn]

Maybe people realize that "The Westerly Collection" has nothing to do with Westerly, RI.

 

[Big.Al]

It appears to be the 100 Series (all solid wood) guitars that are being discontinued. There are still a lot of the cheaper 200 series (laminated arch back) guitars still in the lineup.

 

[beecee]

Funny. I saw a few used WS guitars for sale and I thought "I've never heard of an "x".

So I went to the Guild site and was blown away by the sheer number of models and variants.

Are they all specific to Guild or are some rebranded Cordoba models?

My gut says there are more acoustic Guild models now than in any previous era.

Dont like to see them phase in and out whole lines like that.....but I suppose if they ain't moving. Doesn't improve the lineage of the brand tho.....

 

[SFIV1967]

Here's the list of discontinued models or variants:
UPDATE: A lot of models are back as available at the webpage, below is now only the shorter discontinued models list.

Guild USA:
D-20E in Natural (DISOCONTINUED) - UPDATE: Available as D-20 in Natural
D-20E in Vintage Sunburst (DISCONTINUED) - UPDATE: Available as D-20 in Vintage Sunburst
D-40 in Antique Sunburst(DISCONTINUED) - UPDATE: Available as D-40E ATB or as D-40 Traditional ATB
D-55 in Antique Sunburst (Discontinued) - UPDATE: Available as D-55E ATB
F-40 in Antique Sunburst (DISCONTINUED) - UPDATE: Available as F-40E ATB or as F-40 Traditional ATB
F-55 Maple in Natural (DISCONTINUED) - UPDATE: Available as F-55E Maple
F-55 Maple in Antique Burst (DISCONTINUED)
F-55 Antique Sunburst (DISCONTINUED) - UPDATE: Available as F-55E ATB
F-512 Maple in Antique Burst(DISCONTINUED)
F-512 in Antique Sunburst (DISCONTINUED) - UPDATE: Available as F-512E ATB
M-20E in Natural (DISCONTINUED) - UPDATE: Available as M-20 in Natural
M-20E in Vintage Sunburst(DISCONTINUED) - UPDATE: Available as M-20 in Vintage Sunburst or M-25E in California Burst
M-40 in Natural (DISCONTINUED) - UPDATE: Available as M-40E in Natural
M-40 in Antique Sunburst(DISCONTINUED)
M-40E in Antique Sunburst (DISCONTINUED)

Westerly Collection:
D-140CE in Natural(DISCONTINUED)
D-150(DISCONTINUED)
D-260E Deluxe(DISCONTINUED)
M-120E in Cherry Red(DISCONTINUED)
OM-140LCE in Natural(DISCONTINUED)

Newark St. Collection:
A-150 Savoy Special Snowcrest White(DISCONTINUED)
Aristocrat HH in Snowcrest White(DISCONTINUED)
M-75 Aristocrat in Black(DISCONTINUED)
Starfire II ST in Natural(DISCONTINUED)
Starfire III in Black(DISCONTINUED)
Starfire IV in Black(DISCONTINUED)
Starfire IV ST Lefty in Black(DISCONTINUED)
T-Bird ST P90 in Pelham Blue(DISCONTINUED)
X-175 Manhattan in Antique Sunburst(DISCONTINUED)
Starfire Bass II in Black(DISCONTINUED)
Starfire Bass II in Cherry Red(DISCONTINUED)

Ralf

 

[SFIV1967]

Are they all specific to Guild or are some rebranded Cordoba models?

Cordoba guitars have nothing to do with Guild guitars. Two very different guitar brands under one owner (CMG).

Córdoba Guitars Official Site

We seek to guide the evolution of the nylon string guitar, blending traditional craftsmanship with modern developments.

www.cordobaguitars.com

Ralf

 

[merlin6666]

Are these all Oxnard (or Cordoba import) discontinued models? The list looks long and are these just colour variations or the actual model gone?

 

[fronobulax]

Are these all Oxnard (or Cordoba import) discontinued models? The list looks long and are these just colour variations or the actual model gone?

Guild USA is Oxnard.

Westerly and Newark Street are non-USA production.

Without looking at Guild's website I know you can still get a Newark Street Starfire II bass, just not in red or black.

I'm pretty sure the M-85 I bass has also been discontinued although it didn't make @SFIV1967 's list

So there is a mix of discontinued colors and discontinued models.

The original Newark Street Starfire I bass has a bisonic pickup. It has been replaced with the Starfire I bass which has a P style PU, different bridge and the cutaways are not as deep, relative to the fingerboard. You could argue whether they created a new model but recycled the old name or whether it is the same model but with changed features.

 

[SFIV1967]

I'm pretty sure the M-85 I bass has also been discontinued although it didn't make @SFIV1967 's list

The M-85 was discontinued some years ago, I listed mostly models that I found just today as D/Aed and which do not show up in the Archived section.
The M-85 is visible if you check the Archived section:

Guild’s Archived Models | Guild Guitars

guildguitars.com

Ralf

 

[SFIV1967]

Are these all Oxnard (or import) discontinued models? The list looks long and are these just colour variations or the actual model gone?

Well, you can check the Guild webpage what's listed as available. That is the current US-production portfolio made in Oxnard:

Guild USA | Guild Guitars

The Guild Newark St. Collection marks the return of classic Guild electric favorites from the 1950s and ’60s—once again putting the distinctive Guild styling and voice that helped shape popular music into the hands of today’s guitarists.

guildguitars.com

Ralf

 

[Westerly Wood]

Actually a very long list of discontinued models or variants in all areas! I'm very surprised seeing some highend US made guitars gone.

Guild USA:
D-20E in Natural (DISOCONTINUED)
D-20E in Vintage Sunburst (DISCONTINUED)
D-40 in Antique Sunburst(DISCONTINUED)
D-55 in Antique Sunburst (Discontinued)
F-40 in Antique Sunburst (DISCONTINUED)
F-55 Maple in Natural (DISCONTINUED)
F-55 Maple in Antique Burst (DISCONTINUED)
F-55 Antique Sunburst (DISCONTINUED)
F-512 Maple in Antique Burst(DISCONTINUED)
F-512 in Antique Sunburst (DISCONTINUED)
M-20E in Natural (DISCONTINUED)
M-20E in Vintage Sunburst(DISCONTINUED)
M-40 in Natural (DISCONTINUED)
M-40 in Antique Sunburst(DISCONTINUED)
M-40E in Antique Sunburst (DISCONTINUED)

Newark St. Collection:
A-150 Savoy Special Snowcrest White(DISCONTINUED)
Aristocrat HH in Snowcrest White(DISCONTINUED)
M-75 Aristocrat in Black(DISCONTINUED)
Starfire II ST Dynasonic in Royal Brown(DISCONTINUED)
Starfire II ST in Natural(DISCONTINUED)
Starfire III in Black(DISCONTINUED)
Starfire IV in Black(DISCONTINUED)
Starfire IV ST Lefty in Black(DISCONTINUED)
T-Bird ST P90 in Pelham Blue(DISCONTINUED)
X-175 Manhattan in Antique Sunburst(DISCONTINUED)
Starfire Bass in Cherry Red(DISCONTINUED)
Starfire Bass II in Black(DISCONTINUED)
Starfire Bass II in Cherry Red(DISCONTINUED)

Westerly Collection:
D-120 in Natural(DISCONTINUED)
D-120CE in Natural(DISCONTINUED)
D-140 in Natural(DISCONTINUED)
D-140 in Antique Sunburst(DISCONTINUED)
D-140CE in Natural(DISCONTINUED)
D-140CE in Antique Sunburst(DISCONTINUED)
D-150(DISCONTINUED)
D-150CE(DISCONTINUED)
D-260E Deluxe(DISCONTINUED)
D-1212 in Natural(DISCONTINUED)
F-150CE(DISCONTINUED)
F-1512(DISONTINUED)
F-2512E Maple(DISCONTINUED)
M-120 Natural (DISCONTINUED)
M-120E in Cherry Red(DISCONTINUED)
OM-120 in Natural(DISCONTINUED)
OM-140CE in Natural(DISCONTINUED)
OM-140LCE in Natural(DISCONTINUED)
OM-140CE in Antique Sunburst(DISCONTINUED)
OM-150CE(DISCONTINUED)
OM-260CE Deluxe In Antique Burst (DISCONTINUED)

Ralf

interesting Ralf and thanks for posting this. I wonder then if we will one day soon hear an announcement re what CMG plans to do with Guild...that is a lot of DC'd product, and I cannot imagine them surviving on D55 and F512...or maybe they are doing well with electrics etc?

 

[GGJaguar]

I wonder then if we will one day soon hear an announcement re what CMG plans to do with Guild...

That's sounds too ominous (and possibly depressing). Please rephrase.

 

[Westerly Wood]

That's sounds too ominous (and possibly depressing). Please rephrase.

Is it normal for a company to just DC most of the product line? Maybe a better list would be what models are still in production and is CMG profitable with the remainder of the line?

 

[SFIV1967]

Is it normal for a company to just DC most of the product line? Maybe a better list would be what models are still in production and is CMG profitable with the remainder of the line?

"DC most of the product line" ? Have you even checked the current webpage? Why should one compile a list of "in production" models if one simply needs to check the webpage? That's a very negative view.

Ralf

 

[fronobulax]

interesting Ralf and thanks for posting this. I wonder then if we will one day soon hear an announcement re what CMG plans to do with Guild...that is a lot of DC'd product, and I cannot imagine them surviving on D55 and F512...or maybe they are doing well with electrics etc?

I think you are being alarmist or not seeing the whole picture. Many consumer driven products undergo changes from year to year to entice people into buying This Year's Model even when their 3 year old item functions as well as it ever did.

My opinion is that the Newark Street and the Westerly Collection carried the company while they built the Oxnard plant. That could still be the case.

 

[Westerly Wood]

fair enough and good feedback guys. I withdraw my concern.
that list just looked super long, and yes, still lots of viable options on the Guild website.

 

[SFIV1967]

and yes, still lots of viable options on the Guild website.

It looks to me the marketing girls and guys in Santa Monica are redesigning the Guild webpage currently, maybe we need to wait a bit to see the outcome.

Ralf

 

[merlin6666]

I think that's what got the thread started. There seems to be only M120 and M140 left of all the 100 level models and no 150 level at all, so the bulk of former GAD style guitars is gone. Westerly line is now almost completely laminate budget guitars.