I've heard some derisive comments about the DeArmond brand here but they may be instructive. Good, not great, fit and finish, very good (IMHO) USA made pickups, lousy switches and stuff. Clearly mass produced but still with the opportunity to find "a decent one" in the batch. I imagine (well, I hope anyway) that they would provide even better quality on the "Guild" branded line. That SB X175 looks exactly like my first Guild and I want one instinctively. It remains to be seen whether this new line may be some sort of Faustian deal, however, it will, largely, be the only deal for some of us. While I might find an old X175 for a "reasonable" amount of money I still have to be concerned with shrinking binding and neck re-sets. Either way I'm looking forward with some excitement to some honest, Guild lovers, "hands on" descriptions here in a few days.