Along the way to Newark Street - DeArmond & Squier S73s and a prototype

Bonneville88

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An '01 DeArmond S73, an '02 Squier S73 (both Cort Korea-built instruments), and an S-Polara-ish prototype.

The guitar on the right has been discussed previously on LTG. I was eventually able to track down
the original US owner, who turned out to be Fender's long-time western
district sales manager, who described it as a "sample created by one of our Chinese factories, most
likely Cort or Samick" and as "a one-off prototype" (I believe our own eagle-eyed Ralf identified a GREE
hang tag on this guitar in a Reverb ad several years ago).

021IC0D.jpg


The original owner wrote that the guitar came into his possession around 2012 through
what was described as a Fender employee sale - he didn't think it ever made an appearance at any NAMM show,
and various claims in previous online ads about this guitar being a NAMM instrument
remain unsubstantiated.

The '01 DeArmond and '02 Squier S73s have very similar bodies, although bevels are not identical.
The headstocks are noticeably different as are the inlays, pickups, knobs, knob positions, pickguards, and input jack locations.
Bridges and tailpieces appear identical, both guitars have 22 frets, with some brass-plated hardware on
the DeArmond's bridge and tailpiece adding some visual richness, in continuity with its
attractive and distinctive gold-foil pickups.

The "S-100 Prototype" on the right (as it's been described in previous appearances) has noticeably
different bevels than the other two guitars. The body is not as thick - it's somewhat lighter - and the neck joint is different.
It has very wide, chunky frets, with single volume and tone knobs, different bridge, and tuners (all appear to be
satin chrome-plated) no pickguard, and 24 frets.
The single volume and tone remind me a little bit of an early-70's Guild S-90.
The headstock appears somewhat similar to that of a Guild Nightbird.

All three instruments feel good to hold, and sound good, but the the prototype feels noticeably
different than the other two guitars - thinner, more SG-like perhaps, but with a longer neck - the distance from the
fretboard side of the nut to the deepest point on the upper cutaway is fully 1" longer on the prototype, 18 1/4",
compared to 17 1/14" on the DeArmond / Squier guitars.
The prototype is approximately 7 lbs, the DeArmond & Squier closer to 7 1/2 lbs.

I have not yet taken out the pickups or examined the electronics to look for serial #s which might provide some clue as to
when the prototype might have been put together, but whenever and wherever that was, I've come to regard it as an
enjoyable, obscure, perhaps completely inconsequential footnote - something odd that happened along
the way to today's Newark Street S-100.
 
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Bonneville88

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It seems to have lots a pair of knobs on it too.

Hence the reference above to the early 70s S90.

Photo below was taken by Dave Burrluck, owner and author of this article on the S-90,
in issue 437 of Guitarist Magazine.

KupaGdbh.jpg
 
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SFIV1967

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Ralf identified a GREE hang tag on this guitar in a Reverb ad several years ago
The original owner wrote that the guitar came into his possession around 2012 through
what was described as a Fender employee sale - he didn't think it ever made an appearance at any NAMM show,
and various claims in previous online sales about this guitar being a NAMM instrument remain unsubstantiated.
Yes, it had a GREE hangtag, so came from the same factory in China that made the GAD and now Westerly Collection models for Guild. And no, that guitar was never shown in public...you are lucky having her!

My best guess is she was made during 2011. During 2012 the selection process for the Newark St. models was running and the first Newark St. models out of SPG came in late 2012. So selection was finished in earlier 2012. Hence my guess for 2011. Pot codes would tell.

EDIT: Found the old discussion. Here's the Grand Reward hangtag picture:

1615840299289.png
1615832982901.png


And the typical Chinese stamps:

1615833015792.png


Ralf
 
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SFIV1967

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Unfortunatelly the "Date" field on the GREE label had no date but like another inspectors stamp ("30731"). And I doubt that would read 20130731, I don't really know what the first Chinese character could be.

A production label would look like this:

1615833923198.png

Ralf
 
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Hey Bonneville88, that S-90 is my guitar, purchased from a very nice chap in Suffolk in the UK in 2018.

As ever, from the info in Hans’ book it dates to 1976 (the pot codes date to ’74) and switch-tip and control knobs aside appears completely original. The owner had swapped the pickups – you can see an extra central hole on the bass-side of each pickup – but didn’t like the replacements and put the originals back on. They were the reason I bought the guitar – for the price I’d seen a pair of HB-1’s sell for. It’s very similar to this current listing…


The finish is a little odd, it still gets sticky and is very worn on the neck back and, as you can see, over the forearm area. That photo is taken in my work room, leaning against a Peavey Classic and it appears in issue 437 of Guitarist magazine where I compared it to a Newark St. S-100.

Sorry, this has nothing to do with your original post but I just thought I’d mention where that image is scanned from.

Keep up the great work.

Dave
 

Bonneville88

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Dave - great info! - delighted you posted and gave us the back story on
that gorgeous S-90. I updated that post with an image attribution
and link to your article. Welcome to LTG!
 
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lungimsam

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Which strap button position do you like best?
 

Bonneville88

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lungi - never have used a strap with any of them - have played seated only.
 
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mushroom

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That prototype does look cool.
Interesting that it has a side jack and that it is a thinner body.
 

Bonneville88

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shroom - appreciate the comments, thanks for checking out the pics!

I took two photos to compare the proto and DeArmond jacks -
the proto jack is satin-chrome plated to match the rest of the hardware - nice touch.

Taking a caliper to check body thickness at the bottom strap nuts, the proto measures 1.492"
vs the DeArmond's 1.613". There's much more beveling on the
proto, which also likely contributes something to the lighter weight.

The more I study the proto, the more I appreciate it - somebody, or a few key folks more likely, really tried.
Perhaps it was just way too much of a departure from what Fender / Guild was looking for at the time.

EDFhcXn.jpg

u6Wtzjr.jpg
 
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The DeArmond S-73 takes the cake for me (y)(y)(y).
Now how about this one? Its only $917 plus $200 shipping from Japan. Seems legit. 2005-ish?
 

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Bonneville88

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Dylan - been eyeballing that one in Japan for awhile -
really strange - I don't think it's legit.
Headstock, cutaway, and bolt-on neck totally different from
any DeArmond M-6X series that came to the US.

Strange to think anyone would attempt a knockoff of a bolt-on neck DeArmond! :unsure:
 
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Dylan - been eyeballing that one in Japan for awhile -
really strange - I don't think it's legit.
Headstock, cutaway, and bolt-on neck totally different from
any DeArmond M-6X series that came to the US.

Strange to think someone would attempt a knockoff of a bolt-on neck DeArmond! :unsure:
I was totally joking 🤣 this is obviously a scam. After seeing the one off “NAMM” prototype S100 above I thought that maybe there are other oddballs out there, but I can’t see Fender execs signing off on a terrible bolt-on Schecter-ish mid 2000’s Nu Metal style of guitar. Well, maybe I can, but not with the DeArmond name and headstock on it. It should say Gretsch instead 💩
 

fronobulax

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Since FMIC stopped using the DeArmond name circa 2005 is there any possibility that FMIC no longer had the rights (or defended the rights) to the name outside of the USA? That opens the doors to the possibility that this is a legitimate DeArmond under the laws of the manufacturing country but not something that could legally be imported and sold as new in the US and not something that has any connection to "DeArmond USA"?
 

Bonneville88

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Frono, hadn't considered that - sounds entirely possible. Also have to wonder
if the DeArmond naming rights were ever defended in a situation of unauthorized usage, considering
the brief time span of DeArmond guitar production.
Also thinking it's a very different situation with DeArmond pickups.

Dylan - that strange guitar is listed on ebay by at least eight different sellers, all with
different feedback ratings, when I last looked this morning.

This was another one that was listed by several Japanese sellers awhile back - it looks like a legit DeArmond M77.
But the TRC says M85, a model # I was not familiar with - wondered if an M85 designate
was used outside the US? Or the guitar is legit but the TRC is some odd repro piece?
Nice looking guitar.


s-l1600.jpg


s-l1600.jpg
 
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