FNG
Enlightened Member
The introduction of maple bridge plates was the only really interesting point for me.
california said:Ome thing that I left out: If FMIC is working hard enough to plant this kind of story, it means that they are finally making a serious effort to bud up and promote the Guild brand, somthing they haven't done for many years. With their marketing clout and -- hopefully -- Tacoma's guitar building skills, this could be a very good sign.
FNG said:The introduction of maple bridge plates was the only really interesting point for me.
guildzilla said:The bridge plate thing irked me, also.
On my guitars: '86 F-44 - maple bridgeplate, '2000 DV-52 - maple bridgeplate.
Not new and innovative at all.
I don't have a problem with ad writing as a form of propaganda or as a sales pitch. My e-Bay listings are very rah-rah about Guild, as you guys know, and I use all the rhetoric I know how to use to build value and sell the quality and vibe of the instrument. A person writing catalogue ad copy or press releases is welcome to tease and entice me in the same way.
But a magazine story should have a different approach. People are paying for the expertise, information and guidence offered. Objective research, multiple interviews, critical thinking, comparison and contrast, etc.
West R Lee said:BTW, I played some very nice Tacoma Guild this weekend.
West
GardMan said:FNG said:The introduction of maple bridge plates was the only really interesting point for me.
I'm pretty sure my '72 D-35 has a smaller, maple bridgeplate (definitely smaller, and a light wood... NOT rosewood)... the '78 D-35's bridgeplate is rosewood (and is larger), as are those in my '74s and my D-55 (haven't looked at the one in my D-46, yet). So, tho' described in the article as a "new" thing, smaller maple bridgeplates may just be going further back into the history of Guild design/construction?
Dave
West R Lee said:Funny, I would have thought that Corona would have been the best environment to build guitars. Low humidity, stable temperatures.
West
california said:West R Lee said:Funny, I would have thought that Corona would have been the best environment to build guitars. Low humidity, stable temperatures.
West
... And probably the highest wages and operating costs in the country. It is one thing to attach a slab of wood to a neck and throw it into a paint booth to make a Strat or a Tele, it is totally another thing to build a quality acoustic guitar. Moving Guild to Corona was reinventing a wheel, moving it to Tacoma means putting production in the hands of real acoustic guitar builders with a lower cost of living.
West R Lee said:Why would you see the need to promote yourself in a magazine article, but neglect a show with that much visibility?
fronobulax said:West R Lee said:Why would you see the need to promote yourself in a magazine article, but neglect a show with that much visibility?
We are presuming that the magazine article was part of a product placement and advertising campaign from Fender. We then extrapolated from that thet Fender is starting to show interest in the brand again.
Just suppose, however, that the magazine article was filler, written by someone who didn't have much time, had a deadline and chose to rely on press releases. That would give you the type of article we got but says nothing about Fender's interest in reinvigorating the brand.
Just suggesting an alternative hypothesis which would explain the absence at Arlington.
california said:The way they should have a presence at Arlington is through their dealers. It is obvious that Taylor went out of their way to make sure that Buffalo Brothers, Dave's and Fullers had plenty of cool stuff to show, there was even a Taylor marketing rep roaming the floor.
california said:There is hope in the hype!
Check out the picture of Guild boss Donnie Wade -- he's one of us!