adorshki
Reverential Member
Since one of our favorite pastimes is decoding Guild's mysterious and mercurial model-naming conventions, and since I recently vented my own spleen about Cordoba calling an F48 re-issue an F40, this little quote in today's Autoweek kind of resonated with me:
"I think I've finally figured out BMW's nonsensical car naming strategy: Product planners have decided it doesn't matter what the car is called, as long as it represents the perfect niche vehicle for a particular customer at the moment that customer walks into a BMW dealership"
So I guess if it's good enough for Munchen it's good enough for Cordoba.
On the other hand this outfit, cited in CNN this AM, really really really needs to re-think their branding...
"The global bond bubble is leaking air," Peter Boockvar, chief investment officer at Bleakley Advisory Group, wrote in a note to clients after the Treasury auction.
"I think I've finally figured out BMW's nonsensical car naming strategy: Product planners have decided it doesn't matter what the car is called, as long as it represents the perfect niche vehicle for a particular customer at the moment that customer walks into a BMW dealership"
So I guess if it's good enough for Munchen it's good enough for Cordoba.
On the other hand this outfit, cited in CNN this AM, really really really needs to re-think their branding...
"The global bond bubble is leaking air," Peter Boockvar, chief investment officer at Bleakley Advisory Group, wrote in a note to clients after the Treasury auction.