Br1ck
Senior Member
The time is 1970, about the time us older players were either buying or wishing we could buy acoustics, and the demographic that has the money to play in the old guitar game now. The fashion at the time, certainly not back in pre war times, was close straight grained spruce. I do not recall ever seeing a Martin with even the slightest "defect. " Martin did not want nor did they need to build a lower cost Martin. The great preponderance to play Martin drove demand plus they had the long and storied history coupled with the tonal aspects we were hearing from our heroes. This formed the basis for holding value that exists today. All the aberrations that came later were good business decisions for survival. By the eighties, Taylor was eating Martin for lunch with their low cost options cementing customer loyalty. Martin would not be the company it is today had they not had the revenue stream from low cost alternatives and strings.Thank goodness Martin has maintained such high standards, bringing us refinements such as HPL bodies with pictures of real wood, micarta fingerboards & bridges, stratabond necks, and ten years worth of detached waist bindings.
Guild has staggered along from ownership to ownership group, factory to factory. It survived Fender, an amazing feat in itself. Decades and decades of missed opportunity, and one wonders how it has survived at all. So we arrive at a D 40 from 70 being worth what, $1500-1800? I have not seen a 70 D 18 less than $2000, and that is one needing $1000+ worth of work. That is $3000, twice the D 40's value. It is not twice the guitar, but the market has spoken. When that 70 D 18 is worth $5000, a D 40 will be wort about $2500. Speculation of course.
I'm just glad Guild threw perfectly good wood into the pile for D 25s and D 35s. Who knows Guild didn't buy Martin rejects? I know I saw Guilds in 70 that a student could buy and eat for a month on the money saved not buying a D 18. We can debate quality all day long. Suffice to say I don't own a D 18 today because I have my D 35.