West R Lee
Venerated Member
cjd-player said:I was at a local Taylor event two weeks ago and heard Bob Taylor speak. He noted that according to music industry reports, Taylor has sold more acoustic guitars than Martin in each of the past 18 months. So Martin is no longer No.1 in "the big three".
With regard to celebrity endorsements, Taylor does not give guitars to celebs for exposure. Bob noted that 99 percent of the music that is played is played by folks like you (pointing to the audience). He said that you will never see a Taylor ad with a celeb holding a Taylor guitar. He said that (again pointing the audience) you are our main customer. Seeing a Taylor guitar up on a television stage is nice, but that is not a part of our business model.
Regardless of whether you like Taylor guitars, you have to admire their rise from 12 initial years of poverty and daily threats of going out of business to the No.1 sales position in just about 25 years.
NEVER! You're right though, she's not actually "holding" it.
http://www.taylorguitars.com/guitars/li ... ylorSwift/
And Doyle's not holding one here....
http://taylorguitars.com/artists/clinicians/dykes.asp
Just out of curiosity, what difference does it make if they're actually holding it? Seems to the untrained eye that these could be construed as advertisement.
West