NAMM 2014: Newark St. Collection - 2014 additions to the line!

SFIV1967

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I get the feeling that there just aren't that many out there - be interested to know just how many they've made.
Well, you get an idea if you look at the serial numbers of the latest Newark St. guitars on sale. There were about 1000 with KS12 serial numbers that we saw and now for sure same number of KS13 serial numbers already, so my rough guess is 2000 pieces shipped to stores so far worldwide. Could be more however. Now mind that they are distributed worldwide, that reduces the number per country significantly.
Ralf
 

SFIV1967

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Chris M. interviewed by Andertons from UK about the new 2014 Newark St. models:



Ralf
 

Walter Broes

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Funny to see that there appear to be a natural-finish AP M75, and a sunburst AP X500 on the wall, top row. Opposite finishes of what's been offered up until now.
 

SFIV1967

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Funny to see that there appear to be a natural-finish AP M75, and a sunburst AP X500 on the wall, top row. Opposite finishes of what's been offered up until now.
Good eyes Walter! You are right! The Guild webpage doesn't show those two new color options for the American Patriarch line yet.

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Ralf
 

jimmyl51

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What I don't understand is why Guild is putting bigsbys on just about all of these new Newark St. guitars as standard fare...........after looking at the Guild website it appears that the customer cannot order say the Capri without the bigsby which I simply do not get.....is Guild trying to appeal to the rockers out there in regards to these guitars getting a notch up on Gibson maybe? jim in Maine
 

Walter Broes

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I like the Bigsbies just fine. But then I play Rock and Roll... :)

Plenty of non-Bigsby ones in there, and the Starfire III and V came with a Bigsby back then too. Look at this way - it's easier to take a Guild Bigsby off, and find a Guild harp tailpiece, then it is finding a Guild Bigsby these days.

That reminds me...I have a harp tailpiece for sale, if anyone want it! It's for a deep-body guitar, in chrome.
 

jimmyl51

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Walter I understand what you are saying but what I don't get is why Guild is not giving us jazzbos a choice say in ordering one of the new Capri's with either a bigsby or not a bigsby thats all.............jim in Maine
 

Gonzo

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What I don't understand is why Guild is putting bigsbys on just about all of these new Newark St. guitars as standard fare...........after looking at the Guild website it appears that the customer cannot order say the Capri without the bigsby which I simply do not get.....is Guild trying to appeal to the rockers out there in regards to these guitars getting a notch up on Gibson maybe? jim in Maine

I think you're right in saying that the range is there, at least in part, so that FMIC can take another little bite out of Gibson. What gives it away for me is the only solid body on offer is the SG-esque Polara. This could also be the reason they haven't reissued the S-200 Thunderbird - there's no Gibson offering that it would compete with.
 

jimmyl51

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Overall I believe that Guild may be on to something especially in today's economy here in the USA. Gibson is coming out with ALOT of strange guitars IMHO trying to appeal to who knows what. I remember as a young teenager having the choice of either a Les Paul deluxe or custom and that was it really years ago. If you take a look at the new Gibson offerings and this is only my opinion of course, but I just don't get what Gibson is trying to appeal to these days; a Les Paul Peace model for example?...... :>)......I am thinking that the deal of not offering say a Capri without the Bigsby on it has more to do with what the Korean manufacturing facility has been told to set up for in their production by the decision makers in Connecticut............jim in Maine
 

fronobulax

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I am thinking that the deal of not offering say a Capri without the Bigsby on it has more to do with what the Korean manufacturing facility has been told to set up for in their production by the decision makers in Connecticut............jim in Maine

That is exactly what is going on - the factory builds what they are asked to build. That said, I think the decision makers on the Newark Street line are in Arizona. There are may reasons why they seem to be asking for Bigsbys on everything. Maybe the factory gives them a better price with a Bigsby. Maybe their market research shows that Jazz really is dead and the funny smell is the decomposition of the market, so there is no money for Guild in selling more boxes for jazzers. Maybe it is simple logistics. It seems to have taken FMIC about 50 years to get to the point where you can custom order an electric guitar with, or without, various options. Maybe we should give Guild at least five years to get to the same place with the Newark Street line

My guess, however, was suggested above and that it is cheaper for Guild to make and stock Bigsby models and doing so doesn't completely alienate the non-Bigsby market because it is easier to remove than to add so a few folks will just buy one and take it off.
 

shihan

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I agree to a certain extent, but remember Guild has put out an acoustic archtop with a floating PU that is expressly for jazz players, as well as the X-175 non Guildsby jazz box; and I'm thinking the Aristocrat would put out some fine jazz tones as well.
That's 2(&1/2) models for an admittedly very small market segment. I'm sure if there is a demand for non Guildsby models, they will appear.
 

griehund

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Given the choice of a beer and a good stogie or trying to figure out what goes through the heads of corporate product planners I'll take a cold one and a good maduro every time. Just sayin. :unsure:
 

guildman63

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I agree with shihan in that there are currently multiple non-Bigsby options in the Newark Street line for a jazz market that just isn't that big these days. Besides, to me if a guitar sounds great for jazz, and it has a Bigsby on it, I'll just leave the Bigsby alone and not use it. Alternative, as Walter suggested, just replace the Bigsby with the bridge of your choice. As far as harp tailpieces go, I have a gold one as well, and it is basically NOS for an X-170, or any other Guild that used that size harp. I'm not sure if I want to sell it at this time, but if anyone is interested it never hurts to make an offer.
 

JHJ

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I love my NS Aristocrat. No doubt they can build world class guitars at the Korean facility. The only caveat is within the heart of hearts, of the buyers. Can you stand the idea of Asian hands, whose skin is different from yours, to build a guitar that you would want to own? Or does eye shape, hair color and birth right matter? The only difference is finish applied. Through my amp, compared to my American made 1957...zero difference. So then, if comes down to an inherent sense of discrimination. Not necessarily based on DNA, but national origin and the ability of the luthiers employed. Personally, I choose Korea.
 

chazmo

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JHJ, that post is pretty borderline. If you don't understand what I mean, please PM me and I'll be happy to clarify.

Let's stick to the subject, folks.
 

Maxer

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An update: heard from Tundra today - he got word his two S100s are being shipped to him and they'll be in the shop soon. I'll be able to at least inspect one up close and personal. Finally!
 

SFIV1967

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Maxer

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Update: so Monday I finally saw a real live S-100 Polara at my local store - two had just come in, one of them already spoken for. Mason at Tundra Music said he's had to wait roughly six months for each shipment of Guild Newark series guitars. That said, he's very impressed by the overall quality and claims Fender is tossing "tons of money" at the line. The S100 felt pretty good - I didn't plug it in just yet, I was short on time and the store was a bit of a mess owing to water damage from a busted pipe upstairs so they were rebuilding a showroom and had guitars and amps stacked everywhere. The impression I got was that it certainly felt like a S100 in every respect. The neck profile felt wider, a bit more comfortable than my '71. I'm guessing it's more like the 90s reissues that way. I find myself wishing they came in at least a couple of other finishes but maybe that's down the road. The fit and finish of the guitar was excellent and it came with a very nice form-fitting hardshell case with a subtle but smart-looking Guild badge on the side. Looked really understated but cool.

Two things I didn't care for, and both are a matter of appearance rather than function: one, the rosewood fretboard looked quite pale and didn't complement the rich cherry finish of the mahogany body and neck. I think an ebony board would look nicer, or at least a darker rosewood. Two, the pickup switch toggle was tipped with bright orange rubber. I hadn't noticed that in any of the pics I'd previously seen. It's a small detail, I know, but it clashes completely - it looks goofy against the cherry. I've seen other guitar makers do this sort of cheesy thing and it always leaves me scratching my head. I know colour choices are very personal but I swear some designers are absolutely colour blind. I'd be all for replacing that switch, pronto.

For all my reservations, it's a pretty attractive specimen. I'm really hoping that they offer more variation in the near future but in the meantime I suppose they're testing the waters to see if there's sufficient interest in the S-100; I may be mistaken but the other Newark models seem to be getting more love.

I'm sitting on the fence at the moment, trying to decide if I want to go for it. I might be putting a Parker Nitefly on consignment there and the proceeds from that would be more than enough to score the Guild and pocket a nice chunk of change on top. If I go for it I'll let y'all know - and include pics.
 
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SFIV1967

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...the pickup switch toggle was tipped with bright orange rubber. I hadn't noticed that in any of the pics I'd previously seen. It's a small detail, I know, but it clashes completely - it looks goofy against the cherry. I've seen other guitar makers do this sort of cheesy thing and it always leaves me scratching my head. I know colour choices are very personal but I swear some designers are absolutely colour blind. I'd be all for replacing that switch, pronto.
There was a historical reason for that switchtip color. Unfortunatelly I agree it is a slightly bit too orange in the recreation. But if you want the story why it looks orange you should have a read here, that should explain it: http://home.provide.net/~cfh/tips.html
Those original Catalin "orange looking" switch tips sell for $200 to $300 sometimes!
Example. http://www.gbase.com/gear/gibson-1959-catalin-switch-tip-1959-catalin

iCKBDvfWKauMX.JPG


By the way, the Schaller 188 (Nickel) switch tip looks quite good as replacement, see some discussion here: http://www.letstalkguild.com/ltg/showthread.php?172867-Switchcraft-Toggle-Tips&p=1541023#post1541023

Ralf
 
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Maxer

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I suspected there was a historical reason, and thanks for the link! Alas, imitating historic Gibson switches, while understandable from a semi-nostalgic marketing angle (heck, the S-100 itself is a refinement of the SG), is still a negative from an aesthetics viewpoint. Might be okay on a natural finish guitar, but in my books I would just avoid it, period.

Yeah, that Schaller replacement looks the ticket for sure. Cool, if I get the Polara I'll spring for that option! Cheers, SFIV1967!
 
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