Interesting article. I think we have to remember it's written by a consulting firm, not necessarily by someone who has full inside knowledge of the company's matters. There's a lot of familiar modern day "corporate speak" here like putting the customer at the center of everything, changing the culture, and KPI's (key performance indicators). I will just say this from working in the financial services industry with some distressed companies - all of this is a lot easier said than done. If they're able to survive and remain independent, it will take a long time, require a lot of unpopular decisions, and it will be painful. It will be like one step forward, two steps backward at times and there will be junctures where it doesn't look like the plan will work. And it will require patience on behalf of those invested in the company (bondholders, creditors). The former CEO inflicted a lot of damage to this company. I hope for a brighter future for Gibson, but I think in reality this Chapter 11 is a bridge to them eventually being sold (to the likes of a Yamaha).