From Coast to Coast: New Cordoba Guild video

[twocorgis]

Gotta be difficult on you good folks up there, Bill.

Cordoba's acquisition is very meaningful in terms of long range stability when we consider all the workers Fender displaced/left behind in Westerly, Corona, Tacoma, and New Hartford. We owe all those good folks a debt of gratitude for keeping the Guild machine rolling.

So far we've only seen good things from CMG Ken, along with a lot of enthusiasm and engagement. I have great hopes that they will be far better stewards of the brand than FMIC. As we would say on the racetrack, in light of FMIC's past performances, they don't have much to beat. :smile:

 

[guildman63]

Yup. That is an excellent question. Where or with what big distros will CMG showcase the brand? Where does CMG sell now? Is it solely website sales? Is CMG in guitar center?

Yes, Cordoba classical guitars are in guitar center.

 

[Brad Little]

Yes, Cordoba classical guitars are in guitar center.

But so were many Fender products.
Brad

 

[twocorgis]

But so were many Fender products.
Brad

Very true Brad. I'd guess that CMG isn't going to have production levels to feed a chain the size of GC for quite some time if at all. That might change if GC closes a bunch of stores the next time their debt comes due, which is pretty likely really.

 

[guildman63]

But so were many Fender products.Brad

But perhaps the major difference is that Fender products directly competed with Guild electrics, whereas Cordoba makes primarily nylon string guitars, only a few acoustic steel string guitars, and no electric guitars. This to me has been my main argument from day one in support of CMG's purchase of Guild, that the two companies truly complement each other, which FMIC and Guild never did.

 

[AcornHouse]

I would love to "reroute" a couple of those pallets of wood.

When do we get to see Part 2?

 

[Brad Little]

Very true Brad. I'd guess that CMG isn't going to have production levels to feed a chain the size of GC for quite some time if at all. That might change if GC closes a bunch of stores the next time their debt comes due, which is pretty likely really.

All depends on how much presence they want. GC has 315 stores, according to Wiki, so one D-55 and one F-412 or 512 in every store would establish a beachhead in the "inner sanctum" of high end acoustics with only 630 units. I'm assuming that the Newark Street production in Korea will be ongoing, so they can probably produce a fair number of Starfires, for example, to get the brand visible. Of course, what effect this would have on supplying the non-GC dealers is a question, here, along with how soon they could be up and running with, let's say 500 units a month. if that's doable with the facility they are assembling. I guess we'll just have to wait and see.
Brad

 

[wileypickett]

+1 for them for using James Blackshaw as soundtrack

I dug that they used Blackshaw too -- he's an old touring mate of mine. (The Guild 12-string he's playing on this track is a GAD, by the way!)