First guilds from the new factory...

sitka_spruce

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taabru45 said:
My '80 F12 is a brick. Around that time I was still driving an old 66 Volvo 122, also a brick...I think if I were in it, along with my F512 and was in a ground leveling earthquake, all 3 of us would have been OK in a surround of rubble.... :eek: :D Steffan
The 122 is the Amazon, right? My granddad used to have one of those when he was around. I wouldn't necessarilly say you would survive in an Amazon, though, but a Volvo 200-series, no problem. The 200-series is/ was often used as a stunt car since that's about the only car you won't have to modify to withstand a roll.
 

taabru45

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Hi Sitka I had the old station wagon, with 2 roll bars built into the roof, Me my Guild, my sleeping bag...etc that thing would go anywhere. I remember seeing a 122 (Also known as the Volvo Canadian) ad on tv with 14 of these stacked one on top of each other. Another one with it pulling about a 50 ft. yacht. Very funny.
Not a car to commit suicide with. :wink: Nice to remeber a time when 'stuff' was build to last! Guilds, Volvos, Revere cookware, Standel amps. And a few old fart Guild players. :lol: :lol:
 

dreadnut

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Better overbuilt than underbuilt! My '76 D-25M is a tank, too, but it is an angelic sounding tank :D
 

jte

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OK, I haven't had time to read the whole thread...

Here's what I see. FMIC bought Guild, eviscerated the dealers force, and essentially gave Guild to the local Fender dealer. And that's the problem. Most guitar store frankly don't have any clue about how to SELL a guitar. They're mostly just order-takers. For Fender, that's great. People come in wanting a Strat, Tele, P bass, Twin Reverb, etc. But most people specifially looking for a "good" acoustic are buying with their eyes so it's Martin, Taylor, and Gibson. But you have to talk people into trying and experiencing Guilds (I know, I managed a guitar store from 1977-1988 and we were a Guild, Gibson, Fender, Yamaha, Martin, Ovation, Takamine dealer). If you don't do that they die in your inventory.

Now combine that with what I saw locally where the sales rep loaded up all the dealers. One store in our relativley small market area had two SF IV, three SF III, two F412, and about 12 other Guilds around 2000. And they wound up selling most of them for too close to cost to make any money. Those guitars hung on the wall for way too long so they got a reputation of not being good guitars.

If FMIC was smart they'd market the guitars well, set up commited dealers, and push them. And they'd settle down, admit that Corona can make great solid body guitars but not acoustics, admit that the Tacoma thing died in infancy, but make sure that the Kaman people get all the resources they need to make excellent guitars.

The Kaman people already know how to make great guitars. I don't like Ovations, but the US ones have always been very well made guitars with enviable attention to details. The tops, bridges, necks, fret work, fit-and-finish are top notch all the way. It's no big stretch to make all wood guitars. And they already have a history of making excellent electric guitars. Hamer took no dive in quality when they moved from Illinois to Connecticut.

It's quite possible that they'll create a line worthy of the Guild history. And we have to remember that pretty much all through Guild's history, they've suffered from lousy marketing. My faith in FMIC is actuall bouyed by this. When they bought Guild way back 13 years ago I was expecting them to destroy the line by making it an import-only line, just like Gibson did to Epiphone after 1969. They haven't done that...
















... yet.


jte
 

Bing k

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jte said:
But you have to talk people into trying and experiencing Guilds


jte
You're right there jte

Case in point:
Today a gal comes in looking for an acoustic.
She ask John for suggestions and then to play them for her. He played a few in the acoustic room and she said she liked rosewood. He pulled a D-55 with killer tone off the wall played it a moment-she said "That's the one" and plopped down her credit card.
 

West R Lee

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Bing k said:
jte said:
But you have to talk people into trying and experiencing Guilds


jte
You're right there jte

Case in point:
Today a gal comes in looking for an acoustic.
She ask John for suggestions and then to play them for her. He played a few in the acoustic room and she said she liked rosewood. He pulled a D-55 with killer tone off the wall played it a moment-she said "That's the one" and plopped down her credit card.

:D West
 

jte

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Yeah, Bing I know. And the sad part is how many folks buy with their eyes. Several times we'd have a customer who'd say that the Guild sounded much better and played better than the Gibson, but they bought the Gibson because they always wanted one, or because it said "Gibson" on the head. Really sad. :x

I used to say "I can make this Guild sound like the Hummingbird there". And I'd spread my palm over the Guild's lower bout, killing most of the top's vibrations while they were playing it. That muted damped sound was very close to the Gibsons we had.

:D

jte
 

plaidseason

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Yep, I had a friend who wanted to buy a "good acoustic" and asked for my help guitar shopping, and I found him an awesome Westerly DV6 for only $600. But he didn't buy it - instead he bought one of those high pressure laminate Martins for $400. It was OK, but for $200 more . . . he could've had a much, much better guitar.

Now I wish I'd bought the damn DV-6.
 

6stringhacker

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I just bought a new DV6 and it says made in Tacoma. It was sitting in the back stock room never been played or hung up.
As far as quality I find it the same as any other American made acoustic that I compared it to like Taylor,Martin etc. at least in terms of fit and finish.It was setup perfectly from the factory and there are no flaws inside or out. Things like the bracing,nut/saddle and binding were perfectly done and smooth.
In fact I had been playing a Martin D16-RGT to compare and when I looked inside the guitar at the braces I saw wood hair hanging off them and found the braces in general very roughly finished compared to what I saw on the DV6.
I've picked up and played a few Guilds over the last few years and found them to sound/play and be finished equally well to the other more expensive well known brands.
 

fungusyoung

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plaidseason said:
Yep, I had a friend who wanted to buy a "good acoustic" and asked for my help guitar shopping, and I found him an awesome Westerly DV6 for only $600. But he didn't buy it - instead he bought one of those high pressure laminate Martins for $400. It was OK, but for $200 more . . . he could've had a much, much better guitar.

Now I wish I'd bought the damn DV-6.


The Westerly DV6's are unreal good guitars. Much more underrated than D25's, DV52's, etc., but equally amazing in quality and tone.
 

West R Lee

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fungusyoung said:
plaidseason said:
Yep, I had a friend who wanted to buy a "good acoustic" and asked for my help guitar shopping, and I found him an awesome Westerly DV6 for only $600. But he didn't buy it - instead he bought one of those high pressure laminate Martins for $400. It was OK, but for $200 more . . . he could've had a much, much better guitar.

Now I wish I'd bought the damn DV-6.


The Westerly DV6's are unreal good guitars. Much more underrated than D25's, DV52's, etc., but equally amazing in quality and tone.

I couldn't agree more. I've seen a played a few of the Westerly DV6's at shows, and would love to have one. Beautiful guitars.
 

Bing k

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Well for what it's worth, while talking to our rep at FMIC I quizzed him about how things were going with the new plant. He told me that folks he had talked with who have had their hands on some of the Guilds being built there say they are as good as the Tacoma Guilds and then some.
Heres hoping .
 

chazmo

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I hope so, Bing!! FYI, I never got a response on the Mexico transition for some of the models...
 

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Although the unknown is always kind of scary, I think we'll be ok.

It won't pay for Fender to produce anything but a stellar product. Expensive American-made instruments will sell only if they offer features and a quality level that the asian guitars can't match. If the American instrument can't do that, then they'll just sit on the shelf collecting dust. Fender HAS to produce a Tacoma level guitar. There is no other option. Guild wouldn't survive with GAD-only asian built isntruments.
 

P-E-Z

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sitka_spruce said:
fungusyoung said:
Nice press release, Chazmo! :lol:

Anyone know if any of the Tacoma build staff are moving East? I'd think that could be immensely helpful if FMIC has a genuine interest in carrying on with the quality bar set in Tacoma.
+1! Also does anyone know if any Westerly employees will clock in at CT? Would be closer in distance from RI to CT and perhaps that would make the Guilds sound more east-coast again! ;)


Therew are a couple of former Westerly Employees already at New Hartford.
They been there a while.
 
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