Orpheum Series Nomenclature

SFIV1967

Venerated Member
Joined
Nov 20, 2010
Messages
18,539
Reaction score
9,083
Location
Bavaria / Germany
Guild Total
8
I think one of the pricelists (2/25/2014) answers the original question from Toni:

Basically all 25.5" long scale length models are referred to as "Orchestra" (OM) size whereas the 6- and 12-string slotted headstock models are "000" size due to the scale length of 24.75".
As example Charlie's 12 string is correctly labeled with 000 !
So the webpage itself has loads of copy and paste errors and nobody at Guild did a proof read before they released the model pages.

iCWBQZXWyJgb4.JPG


Ralf
 

Bill Ashton

Senior Member
Joined
Sep 29, 2006
Messages
4,446
Reaction score
1,063
Location
North Central Massachusetts
Guild Total
4
Nice work Ralph! I had to re-read the entire thread, and now "Pumpkin" isn't confused any more...

Don't know where Steve gets the "cupkake" stuff...:witless:
 

chazmo

Super Moderator
Gold Supporting
Joined
Nov 7, 2007
Messages
26,553
Reaction score
7,875
Location
Central Massachusetts
I don't know about pumpkin cupcakes, but pumpkin muffins.... Oh yeah! (wish I could still eat 'em)

;)
 

chazmo

Super Moderator
Gold Supporting
Joined
Nov 7, 2007
Messages
26,553
Reaction score
7,875
Location
Central Massachusetts
BTW, Toni. I don't know if OOO is exactly the correct designation for our Orpheum 12s, though I think it would be closest to the equiv. Martin designation, especially from the pre-/post-war era. Definitely not OM or OOOO though.
 

Robbob

Junior Member
Joined
May 14, 2014
Messages
31
Reaction score
0
So what is the availability of these Orpheum models? A local dealer said that they will no longer be made and he thought all Guilds may be made overseas in the future?
 

SFIV1967

Venerated Member
Joined
Nov 20, 2010
Messages
18,539
Reaction score
9,083
Location
Bavaria / Germany
Guild Total
8
So what is the availability of these Orpheum models? A local dealer said that they will no longer be made and he thought all Guilds may be made overseas in the future?
It's very unfortunate that your local dealer tells you wrong information.
He seems to have more interest in selling you whatever brand names he has in his store...and he is creating fear of "Guild moving overseas". Why does he not inform himself better?

Fender Musical Instruments Corporation (FMIC) sold the Guild brand name to Cordoba Music Group (CMG).
http://cordobamusicgroup.com/news/c...nd-from-fender-musical-instrument-corporation

The Guild factory in New Hartford/CT was closed as of end of May 2014.
It is transferred to a CMG location in Oxnard/CA since CMG has their worldwide distribution location/warehouse there as well as a small custom shop for Cordoba brand name guitars (one of the 5 brand names).

The main man behind the Orpheum models, Ren Ferguson, is now the Vice President of Manufacturing and R&D for the Guild brand. He is now in California: http://cordobamusicgroup.com/news/r...ident-of-manufacturing-and-rd-for-guild-brand

So it is correct, that temporarily (since June) there is no US production for Guild, but CMG has big plans to start the production of Guild guitars in Oxnard/CA as soon as possible again.
CMG informed the public on Facebook that "We will continue to make acoustics and electrics in Oxnard, CA."
They have not yet announced when exactly they start there and also not yet announced what models they will bring out.

Mind that the current Newark St. line was made in Korea, the GAD line was made in China and the Arcos line in Mexico. All other guitars on the Guild webpage were made in New Hartford/CT until end of May:
http://www.guildguitars.com/instruments/

Guild is now at the CMG booth at Summer NAMM in Nashville in a few days, you can bet that you will hear some more news there.
CMG called already the existing Guild dealers to tell them that they don't want to change the existing Guild dealers as well. All good news.

You can follow the news here at LTG (mostly in the Miscellaneous section) or in parallel follow the Guild Guitar Facebook page: https://www.facebook.com/guildguitars

To find current Orpheum models just search ebay or the web for "Guild Orpheum" guitars available from dealers.
You don't say if you are located in the Americas or in Europe, but on both sides of the pond you can still find a couple of those Guild Orpheums from New Hartford. (Thomann in Germany has plenty and there are multiple US shops that have them).

Ralf
 
Last edited:

chazmo

Super Moderator
Gold Supporting
Joined
Nov 7, 2007
Messages
26,553
Reaction score
7,875
Location
Central Massachusetts
I think it's possible that the current dealer network may not be getting informed about Guild's status. Fender probably announced to them all that they had shut down New Hartford, but they may not be telling them about the sale of the brand to Cordoba. This could be very dangerous.

I hope Cordoba management has negotiated with Fender some way to communicate with current dealers so the correct message can be disseminated.
 

SFIV1967

Venerated Member
Joined
Nov 20, 2010
Messages
18,539
Reaction score
9,083
Location
Bavaria / Germany
Guild Total
8
Charlie, I think CMG is already doing this. At least one dealer wrote on Facebook on July 10:
"Got my call from Cordoba (CMG) the New owner of Guild Guitars. They will be keeping all their dealers with no new opening orders. Good move by them. Thanks, Boogie Man Music in Ellensburg, WA."

Also the CMG Guild guys actively participate on Facebook now, I think they already took over the site from FMIC.

Ralf
 
Last edited:

chazmo

Super Moderator
Gold Supporting
Joined
Nov 7, 2007
Messages
26,553
Reaction score
7,875
Location
Central Massachusetts
That's excellent news, Ralf. That's a very important communication. And it'll probably take Cordoba a while to get that message out.

I hope nothing crumbles in the interim for Cordoba. To tell folks that they'd like to keep them as dealers but not to take orders is understandable, but not a very useful situation for the dealers. I wonder how they'll react to this.
 

jeffcoop

Senior Member
Gold Supporting
Joined
Jun 14, 2007
Messages
1,879
Reaction score
818
I assume that bit about new opening orders refers to what happens when a retailer becomes a new dealer for a brand: the retailer has to place a minimum first order to carry the brand. As I understand it, Cordoba is telling Guild dealers that they can remain Guild dealers without having to place a new minimum opening order--which is something that the retailers would appreciate.

Could be wrong, but that's how I read it.
 

Robbob

Junior Member
Joined
May 14, 2014
Messages
31
Reaction score
0
The bad thing for me is that this dealer is about 10 miles from my house and I have bought other guitars from him. They were not forthcoming on another matter so...I hope they come clean with me on somethings or my business goes elsewhere.
 

ladytexan

Senior Member
Joined
Jan 20, 2011
Messages
3,342
Reaction score
18
Location
Texas Hill Country
Guild is now at the CMG booth at Summer NAMM in Nashville in a few days, you can bet that you will hear some more news there.
CMG called already the existing Guild dealers to tell them that they don't want to change the existing Guild dealers as well. All good news.

Ralf

There will be a few LTGers at Summer NAMM next week, i.e., Tom (Fixit), Kim (guru jr.), and me. Speaking for myself, I don't know what to expect other than to express happiness and gratitude to the CMG reps/folks that they bought Guild, and we're looking forward to Oxnard-built Guilds and the continuation of the Newark St., GAD, and Arcos lines (as they have mentioned with the exception of Arcos), IIRC. I'm sure we'll be posting as much and as fast as possible. :excitement:

P.S. I hope CMG realizes that not everyone is on Facebook, and uses other outlets (besides social media ones) to get their info/word out.
 

SFIV1967

Venerated Member
Joined
Nov 20, 2010
Messages
18,539
Reaction score
9,083
Location
Bavaria / Germany
Guild Total
8
and we're looking forward to Oxnard-built Guilds and the continuation of the Newark St., GAD, and Arcos lines (as they have mentioned with the exception of Arcos), IIRC.
I would be actually surprised if they continue the Arcos line, I don't see a business need to do so. That is the one line I would discontinue, especially since they were made in the Fender owned factory in Ensenada. Sales of the Arcos line was probably very small only.
But I am looking forward to all the pictures and reports from the Summer NAMM 2014 booth in a few days!
Ralf
 

chazmo

Super Moderator
Gold Supporting
Joined
Nov 7, 2007
Messages
26,553
Reaction score
7,875
Location
Central Massachusetts
You're probably right, Ralf. That's an excellent point about it being a Fender plant that Arcos come from. That doesn't actually mean, though, that Cordoba can't contract them to build it, but I agree it would be unlikely.

As it happened under Fender in Tacoma and New Hartford, it'll be interesting to see how Cordoba treats its own branding after the ramp-up of Guild production. That is a subject I'm really interested in.

Perhaps they'll rename their classicals "Orpheum" since I assume they bought that branding as well as Guild. Plus they'll probably stop whatever GAD classicals are being made (if they still are).

If I'm a betting man (and I'm not.. I'm not even a good business man), I've got odds on the Traditional series guitars only. GADs will probably supplant the current China-made Cordoba steel strings, but I don't know.
 
Top