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GGJaguar

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The Sears way!

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Westerly Wood

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Gibson? Why would Sears, which was selling instruments under its own label, use a Gibson in something marketing that might hopefully sell Sears guitars?
ah, that was sears? well, the 2 acoustics looked sloped so I thought could be...:)
 

fronobulax

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ah, that was sears? well, the 2 acoustics looked sloped so I thought could be...:)
Do I make a snarky remark about "The Sears Way" in the OP and "Sears presents" on the album cover (or perhaps book, but there is definitely a recording involved) and reading comprehension, or just say "Welcome to the Club" since you didn't get your reading glasses.


:)
 

Westerly Wood

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Do I make a snarky remark about "The Sears Way" in the OP and "Sears presents" on the album cover (or perhaps book, but there is definitely a recording involved) and reading comprehension, or just say "Welcome to the Club" since you didn't get your reading glasses.


:)
I know you are speaking English here, for whatever reason, I am not getting it Fro lol.
All good, my bad. Woke up tired, coffee is not helping. One of those days.
 

steve488

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I am more surprised by the naming only showing Sears rather then Sears, Roebuck & Co. My grandmother worked there for years and would get a bit testy if one referred to is just using the name "Sears". The shortened naming came years later (but I cannot say when from memory). My second guitar was a SIlvertone and it is the only one I have no clue what happened to it.....
 

fronobulax

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I am more surprised by the naming only showing Sears rather then Sears, Roebuck & Co. My grandmother worked there for years and would get a bit testy if one referred to is just using the name "Sears". The shortened naming came years later (but I cannot say when from memory). My second guitar was a SIlvertone and it is the only one I have no clue what happened to it.....

She could be testy because "Sears" was not the name on the incorporation papers, but the single word was used as an advertising logo from 1966-2019 (and was the sole name on the stores of my youth).
 
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