devellis
Member
Maybe it's a coincidence or maybe someone was listening.
As we've mused about marketing strategies for Guild, some of us commented that Fretboard Journal would be a great place for some visibility if Guild really wants to tap into more of a boutique market (as its pricing suggests). Well, I got a copy of the Fretboard Journal Newsletter in my email today and they preview the Winter issue briefly, with the following teaser:
What's in Winter? Well, without letting the cat completely out of the bag, we have a great pictorial of 1959 Les Paul bursts (we gathered quite a collection of these rare beasts), an incredible, lengthy Bela Fleck interview and a great photo essay of the new Guild Guitars factory. And a whole lot more!
I find this an interesting development that might bode well. At a minimum, it will bring the message of the new Guilds to a wider, highly-engaged audience. It'll be fun to see what they say. Does anyone know who wrote the piece?
As we've mused about marketing strategies for Guild, some of us commented that Fretboard Journal would be a great place for some visibility if Guild really wants to tap into more of a boutique market (as its pricing suggests). Well, I got a copy of the Fretboard Journal Newsletter in my email today and they preview the Winter issue briefly, with the following teaser:
What's in Winter? Well, without letting the cat completely out of the bag, we have a great pictorial of 1959 Les Paul bursts (we gathered quite a collection of these rare beasts), an incredible, lengthy Bela Fleck interview and a great photo essay of the new Guild Guitars factory. And a whole lot more!
I find this an interesting development that might bode well. At a minimum, it will bring the message of the new Guilds to a wider, highly-engaged audience. It'll be fun to see what they say. Does anyone know who wrote the piece?
. Next thing ya know, they'll be showing up at big guitar shows!
