Neal
Senior Member
Two thoughts:
1. I travel for a living, and I seek out Guitar Centers wherever I go. Why? They have no problem with me walking in, going right to their best stuff, plucking $3000 guitars off the wall, and playing them without any hassle whatsoever. And that's true for every GC I have been in. That is exactly how I came to appreciate my preference for the Guild sound over Martin, Taylor and Gibson.
2. As far a business models go, it's hard to find anything that beats Southwest Airlines. They only fly one kind of jet (737's). So that is all they need to buy, maintain, train on, load and unload, and fill with fuel. They know the 737 inside and out unlike any other airline, and only fly routes that will accommodate a 737 take-off and landing. That leaves out a lot of small airports (like mine), but it also means that they are super efficient, lean, and profitable.
I think this example speaks the notion that specialization, and finding a niche, are crucial if Guild is to survive. If I were making the decisions, I would drop every guitar except for the "bread and butter" Guilds (F-30, F-40, F-50, F-412, F-512, D-40, D-50).
Neal
1. I travel for a living, and I seek out Guitar Centers wherever I go. Why? They have no problem with me walking in, going right to their best stuff, plucking $3000 guitars off the wall, and playing them without any hassle whatsoever. And that's true for every GC I have been in. That is exactly how I came to appreciate my preference for the Guild sound over Martin, Taylor and Gibson.
2. As far a business models go, it's hard to find anything that beats Southwest Airlines. They only fly one kind of jet (737's). So that is all they need to buy, maintain, train on, load and unload, and fill with fuel. They know the 737 inside and out unlike any other airline, and only fly routes that will accommodate a 737 take-off and landing. That leaves out a lot of small airports (like mine), but it also means that they are super efficient, lean, and profitable.
I think this example speaks the notion that specialization, and finding a niche, are crucial if Guild is to survive. If I were making the decisions, I would drop every guitar except for the "bread and butter" Guilds (F-30, F-40, F-50, F-412, F-512, D-40, D-50).
Neal