I'm soon to add my fifth and possibly sixth Godin to my collection. They are terrific guitars, very high quality with a lot of innovation that's missing in other brands. When I said the business is tough, I meant too that it has to be very hard to put your endorsement into a brand, sincerely, and then have the rug pulled out from under. Doyle impressed me as an honorable guy, but at end of the day, one still has to put food on the table. In watching the videos from NAMM I couldn't help feeling the expression on his face reflected those feelings. Tough business indeed.