The so and so pro plays an XYZ guitar phenomena should be taken with a 25 lb. sack of salt. These guys realize they could play anything in the context of a band, and a lot of what makes a great acoustic is detrimental to a live mix. Guys, they are being paid. A lot. Takamine and Taylor are both companies with huge artist budgets. Pete Townsend played a black Takamine on a Who tour once. Six month's prior, the rep went to the dealers taking orders, ten guitar limit. Five or six dates into the tour, the guitars were sold out everywhere. The guy that told me this story said they could have easily sold twenty guitars. No one wanted the natural version. Such is the strength of star power. We never know if the artist is playing an off the shelf guitar either. To think that an artist walked into a store and picked any guitar to take on tour based on the guitar is naive. Ten guitars times every Tak dealer is a lot of profit dollars.