From the diagram it looks like Burns used one long magnet between the pickups.
I had no idea that Baldwin (I assume that we’re talking about the piano manufacturer; it looks like their logo) had anything to do with guitars. How neat!
Interesting that the spelling on the pickups is "BAR-O-MATIK" with "K" whereas the ad shows with "C".
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Source: https://www.vintageguitar.com/29933/beat-portraits-burns-volume-7/
Crazy mounting!
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Ralf
I had no idea that Baldwin (I assume that we’re talking about the piano manufacturer; it looks like their logo) had anything to do with guitars. How neat!
In late 2001 Baldwin became part of the Gibson Guitar Company (now Gibson Brands), another historic American musical instrument manufacturer.
The company next attempted to capitalize on the growth of pop music. After an unsuccessful bid to buy Fender Musical Instruments Corporation, Baldwin bought guitar manufacturer Burns of London in 1965 for $380,000, and began selling guitars through the company's piano retail outlets. Baldwin engineer Robert C. Scherer developed the Prismatone pickup for nylon-string guitars.[6] But the Baldwin stores failed to interest many guitar buyers, and sales proved disappointing.[7] In 1967, Baldwin bought Gretsch guitars, which had its own experienced guitar sales force and a distribution network of authorized retail outlets. However, Fender and Gibson continued to dominate, and sales did not reach expected levels. The Gretsch guitar operation would be sold back to the Gretsch family in 1989.
Wow, yeah, Jamie. I honestly never knew/heard that Baldwin was in on all that churn. My dad bequeathed a ~1960 Baldwin baby grand to me which was his pride and joy. Great pianos is all I ever knew about Baldwin!but I was somewhat surprised to hear about Baldwin, Gibson, FMIC and Gretsch. I knew about Baldwin pianos much before I knew who made guitars