YGG marketing is quick! They show Guild already on their front page with a D-55 and a Starfire V on positions 1 and 2!
"
Yamaha Guitar Group, Inc. is committed to providing the best products for guitar players through several distinct brands: Yamaha®, Line 6®, and Ampeg®, as well as the brands of Córdoba Music Group: Córdoba® and Guild® guitars, HumiCase® instrument cases, and DeArmond® pickups."
yamahaguitargroup.com
And once again, no, we are not playing Yamahas now. We also didn't play Avnets or Fenders or Cordobas, right? Guild is a brand name. And a brand name is owned by somebody. By the founders (like Guild until 1966) or by competitors who want to increase market share (like YGG) or get rid of a competitor or by financial investors (like Servco Pacific Inc. who owns the majority of FMIC or Kohlberg Kravis Roberts & Co. who own the majority of Gibson) or very unusual even all own employees (like Taylor Guitars since 2021 through its 100% ESOP).
"Our Story" is also interesting to read:
yamahaguitargroup.com
Ralf