i agree with the vision but would modify the lineup. I'd consistently offer a D40 and a D50, priced competitively below Martin's D18 and D28, along with limited runs that highlight prominent guitarists of the past and hopefully present: a Nick Drake M20, a Ryan Adams D25, a Mississippi John Hurt F30, a Joan Baez / Paul Simon F30R, a Richie Havens D40, a Bruce Springsteen D40SB, a Rick Danko F50, a Dave Van Ronk F50R, a Billie Jo Armstrong D55 (sorry Tommy Smothers), an Eric Clapton GF60, a Johnny Cash D60, a Tom Petty D25-12, a Tim Buckley F212, a Roger Hodgson F412, a David Gilmour F512, a John Denver F612, and a whatever the heck he's playing Bruno Mars and a whatever the heck she's playing Avril Lavigne edition.