Spotted Guilds
I don't watch a greal deal of television - don't have cable - but some months back, I saw a commercial for the Dodge Magnum - an over-stuffed, steroid-induced retro station wagon. Guy pulls up next to it, sees it's a Dodge, and in paradoy of their own truck commercials, asks the drive, "Hey! You got a Hemi in that thing?" The driver looks over his shoulder and says, "No - a guitar, an amp, two two-by-fours and a ladder." For me, the funny part is that the guitar case has the biggest Guild logo on it I've ever seen on a Guild case. No missing that Guild. Then, there follows a Dodge pick-up commercial with Canadian country singer Terri Clark (I think that's her name) playing a Guild sunburst dreadnaught. Now, everytime I see one of those Magnums, all I can think is, "I wonder if there's a Guild in there?" I don't think that's how the marketing concept was supposed to work. I think I was supposed to want the CAR. Ha! dbs