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Thread: Interesting move by Bourgeois and Eastman guitars

  1. #11
    Dana Bourgeois isn't getting any younger, so I can see this as a way of keeping his company going after he retires. He may also be ready to back off from the day-to-day stuff now rather than later. Bob Taylor is doing something like this too by putting Andy Powers in charge of the guitars (and making him a third partner in the company) while Bob spends most of his time on the Cameroon ebony project.

    -Dave-
    1962 F-20 Troubadour
    1970 M-75 Bluesbird
    1971 S-100 "Black Cherry"
    1973 S-100 "Nature Boy"
    1990 Nightbird Custom
    1999 X-170T
    2013 NS M-75 Aristocrat
    2016 NS S-200 T-bird

    c. 1971 Foxey Lady

  2. #12
    James Olson back off as well but I'm not sure who he's leaving the legacy to . I think in the back of head he did have someone training but I'm really not sure . What I'm sure of is I would love to have an Olson !

  3. #13
    Senior Member SFIV1967's Avatar
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    Quote Originally Posted by twocorgis View Post
    There won't be any Chinese made Bourgeois guitars, just guitars designed by Dana (good) and branded by Eastman (also good).
    I don't read this in the above press release? It said: "introduction of a new series of acoustic guitars co-produced by Bourgeois and Eastman. Bourgeois will be responsible for design, materials selection, voicing, setup, and quality control, and Eastman will contribute efficient manufacturing and sourcing capabilities and expertise in global distribution."
    So what I understand from this means production in China under Bourgeois supervision and branded as Bourgeois. What do I miss?

    Ralf

  4. #14
    Quote Originally Posted by SFIV1967 View Post
    I don't read this in the above press release? It said: "introduction of a new series of acoustic guitars co-produced by Bourgeois and Eastman. Bourgeois will be responsible for design, materials selection, voicing, setup, and quality control, and Eastman will contribute efficient manufacturing and sourcing capabilities and expertise in global distribution."
    So what I understand from this means production in China under Bourgeois supervision and branded as Bourgeois. What do I miss?

    Ralf
    Ralf, they will be branded as Eastmans. I have that on good authority (Dana).
    Sandy

    '59 X175AB, '61 Mark VI, '68 SFII Bass (Green), '73 D50NT, '82 Mark V, '86 Pilot 602P, '87 Pilot SB602M, '88 Pilot SB602MF, '99 DeArmond Starfire Bass, '10 F512NT
    '11 F50ce Std (Sunburst), '12 F50 Std (Sunburst), '13 R30S (Resonator), '13 B54ce Std Bass, '13 Orpheum Jumbo Prototype, '13 Orpheum OM Mahogany, '13 GSR M85II Bass

  5. #15
    Senior Member SFIV1967's Avatar
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    Quote Originally Posted by twocorgis View Post
    Ralf, they will be branded as Eastmans. I have that on good authority (Dana).
    Ah, o.k., in this case no further questions!
    Ralf

  6. #16
    Quote Originally Posted by SFIV1967 View Post
    Ah, o.k., in this case no further questions!
    Ralf
    Dana is fiercely protective of his brand, as he should be. I think it's bad enough that Guild brands some of the junk they do, and then try to sell them alongside their American made line. Imagine trying to sell a sub $1000 Chinese made "Bourgeois" alongside a $6K+ made in Lewiston Maine model. That will never happen.
    Sandy

    '59 X175AB, '61 Mark VI, '68 SFII Bass (Green), '73 D50NT, '82 Mark V, '86 Pilot 602P, '87 Pilot SB602M, '88 Pilot SB602MF, '99 DeArmond Starfire Bass, '10 F512NT
    '11 F50ce Std (Sunburst), '12 F50 Std (Sunburst), '13 R30S (Resonator), '13 B54ce Std Bass, '13 Orpheum Jumbo Prototype, '13 Orpheum OM Mahogany, '13 GSR M85II Bass

  7. #17
    Quote Originally Posted by twocorgis View Post
    Read the release again. There won't be any Chinese made Bourgeois guitars, just guitars designed by Dana (good) and branded by Eastman (also good). Personally, I think the venture has great potential. It gives Dana a reliable distributor for overseas, and Eastman is gaining designs from arguably the best luthier in world. Being that I've always thought that Eastman guitars were the class of Asian rim manufacturers (for acoustic guitars anyway, all that I've owned/tried), I think there's potential for great synergy here.

    And I love my '97 Slope D-140 more than any other slope shoulder dread I've ever played, so I might not be totally impartial.
    Actually, it didn't explicitly say that. It left it an open question. It does say that Eastman will distribute internationally and will manufacture in the U.S., but it does not state that Eastman won't manufacture internationally.

    I've met Dana and his wife, Meg, a few times and know a couple of of his former employees. I also have a friend who owns Bourgeois guitar #3.

    Dana is a good guy, as obsessed with his company and products as you'd expect any successful business owner to be. He always keeps one eye on business development. He's always known that building a guitar company takes more than just knowing how to make a guitar.

    So this shouldn't be a big shocker. It'll be interesting to see where this goes. I'm not a fan of Asian guitars, but I'm sure the quality of his $6k+ axes won't suffer!

  8. #18
    Re. Asian guitars, there's as much of a difference between instruments made in factories and those made by individual luthiers (sometimes with apprentices) as anywhere else in the world. Craft, artistry and creativity exist everywhere. Japanese builders like Masaki Sakurai, for one, are up there with the best on the planet.

    -Dave-
    1962 F-20 Troubadour
    1970 M-75 Bluesbird
    1971 S-100 "Black Cherry"
    1973 S-100 "Nature Boy"
    1990 Nightbird Custom
    1999 X-170T
    2013 NS M-75 Aristocrat
    2016 NS S-200 T-bird

    c. 1971 Foxey Lady

  9. #19
    Senior Member adorshki's Avatar
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    Quote Originally Posted by twocorgis View Post
    Dana is fiercely protective of his brand, as he should be. I think it's bad enough that Guild brands some of the junk they do, and then try to sell them alongside their American made line.
    A revealing insight into Mr. Bourgeois' understanding of the value of a brand.
    In fairness just remember that the creation of the GAD line was a Fender corporate decision which Guild USA had little say over (and no involvement with production or distribution of), because Fender owned the brand including the right to put the logo on anything they wanted to, at the time.
    (Said primarily for folks who might be unfamiliar with that history)
    Could think of a couple of reasons Cordoba elected to continue that practice, but irrelevant to the current topic.
    Quote Originally Posted by twocorgis View Post
    Imagine trying to sell a sub $1000 Chinese made "Bourgeois" alongside a $6K+ made in Lewiston Maine model. That will never happen.
    Right, I was wondering about that myslef but a second read seemed to indicate that's how it would work:
    "Our entire team will continue to produce acoustic guitars of the highest quality in our Lewiston, Maine, workshop. US distribution will continue to be handled through our Lewiston office. Eventually, overseas distribution will be managed by Eastman."
    Al
    "Time May Change the Technique of Music But Never Its Mission " - Rachmaninoff
    My 1st Guild: '96 Westerly D25NT "Hally" (10-31-96 stamped on heelblock)
    #2: '01 Westerly F65ce "Blondie"
    #3: '03 Corona D40e Richie Havens "Richie"
    All bought new!

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