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Thread: Interesting move by Bourgeois and Eastman guitars

  1. #1

    Interesting move by Bourgeois and Eastman guitars

    Hope I put this in the area.

    An Important Message From Dana Bourgeois

    “I’d like to take this opportunity to share some exciting news.

    For decades, Bourgeois Guitars has combined the highest quality tonewoods, uncompromising craftsmanship and a deep passion for music to produce some of the world’s finest and most innovative steel string guitars. Over the years we have been fortunate to enjoy steady growth. We believe, however, that the world market is changing. After extensive study, we’ve concluded that partnership with a proven international distribution and manufacturing company offers significant strategic opportunities that cannot otherwise be grown from within.

    For several years we have been on the lookout for the right partner, and, moreover, one whose core values are closely aligned with those of our own. Today I am pleased to announce, with excitement and pride, that Bourgeois Guitars has entered into a strategic partnership with Eastman Music.

    Eastman is a truly impressive company. Well known to many of you as a producer of archtop, steel string, classical and electric guitars, Eastman enjoys a long-standing reputation for providing outstanding value, quality and service to the musical instrument community. Less well known, Eastman is one of the largest producers of violin family instruments in the world. And with its other boutique manufacturing partners, Eastman also makes some of the world’s finest woodwind and brasswind instruments.

    As you may or may not know, I’ve always had partners. Years ago Bourgeois Guitars merged with Pantheon Guitars to produce acoustic steel-string instruments under the Bourgeois name. In a nutshell, I have simply traded my former partners for Eastman. Moving forward, I will retain an ownership interest in Bourgeois Guitars and will remain as CEO. Our entire team will continue to produce acoustic guitars of the highest quality in our Lewiston, Maine, workshop. US distribution will continue to be handled through our Lewiston office. Eventually, overseas distribution will be managed by Eastman.

    We have always held great concern that, at an average street price of about $6500, a Bourgeois guitar is beyond the reach of 95% of all guitar players. Plans are underway to remedy this situation with the introduction of a new series of acoustic guitars co-produced by Bourgeois and Eastman. Bourgeois will be responsible for design, materials selection, voicing, setup, and quality control, and Eastman will contribute efficient manufacturing and sourcing capabilities and expertise in global distribution. This project builds upon a successful model pioneered by Eastman and its other high end manufacturing partners. Additional new products, including Bourgeois archtops, mandolins, and US made Eastman acoustics, are also on the drawing board.

    Speaking for all of us at Bourgeois Guitars, we wish to thank you for your continuing support. We look forward to sharing an engaging and exciting future with all of you.”

    Dana Bourgeois
    CEO, Bourgeois Guitars
    Guild Co-2
    Guild F55E AB
    Guild F212XLCE

    My other acoustics,
    Ben Wilborn Gloria model , Lucky strike , Sequoia (redwood )Top , African Blackwood back and sides .

    Blueridge BR180A
    Blueridge BR283A











    Some of my worst songs are some of my best music .

  2. #2
    That is interesting. So instead of a $6k price tag how much for a Chinese made Bourgeois - 2k, 3k? Competing with US Martin, Taylor, Guild and others.
    1979 Guild F-112 SB (Natalie)
    1996 Guild A-50 (Angelica)
    2011 Guild F-30CE
    2012 Guild F-30R (Rosie)
    2012 Guild F-30 FOR SALE
    2015 Alvarez MFA-70 FOR SALE
    2015 Epiphone ES-339 Pro
    --- Sold but not forgotten ---
    2015 Martin OM-28 VTS
    2016 Alvarez AF-60
    1990 Gibson ES-347

  3. #3
    Hmmm... I wonder if this is a reverse merger and the reality is that Eastman basically owns Bourgeois now.

  4. #4
    Quote Originally Posted by HeyMikey View Post
    That is interesting. So instead of a $6k price tag how much for a Chinese made Bourgeois - 2k, 3k? Competing with US Martin, Taylor, Guild and others.
    Read the release again. There won't be any Chinese made Bourgeois guitars, just guitars designed by Dana (good) and branded by Eastman (also good). Personally, I think the venture has great potential. It gives Dana a reliable distributor for overseas, and Eastman is gaining designs from arguably the best luthier in world. Being that I've always thought that Eastman guitars were the class of Asian rim manufacturers (for acoustic guitars anyway, all that I've owned/tried), I think there's potential for great synergy here.

    And I love my '97 Slope D-140 more than any other slope shoulder dread I've ever played, so I might not be totally impartial.
    Sandy

    '59 X175AB, '61 Mark VI, '68 SFII Bass (Green), '73 D50NT, '82 Mark V, '86 Pilot 602P, '87 Pilot SB602M, '88 Pilot SB602MF, '99 DeArmond Starfire Bass
    '10 F512NT, '11 F50ce Std (Sunburst), '13 R30S (Resonator), '13 B54ce Std Bass, '13 Orpheum Jumbo Prototype, '13 Orpheum OM Mahogany, '13 GSR M85II Bass

  5. #5
    Quote Originally Posted by twocorgis View Post
    I think there's potential for great synergy here.l.
    Totally agree. Eager to see what happens. I love Eastmans and my Bougeois OM might well be the perfect guitar,
    That's the way that the world goes 'round.You're up one day and the next you're down.
    It's half an inch of water and you think you're gonna drown.That's the way that the world goes 'round.
    - John Prine

  6. #6
    Dana says eventually all overseas distribution will handled by Eastman does that mean distribution of the US line ? Or all ?

    I read from a lot of Eastman owners and I've not seen one bad review from them . I was interested in there mandolins but they high higher then I thought . Lol

    Their electrics look beautiful.

    Anyway I'm still waiting for my first Eastman to arrive . I haven't heard any news about the boat sinking so that's good . So it's either still on the boat in Port or just getting to Port then it has to be unloaded blah blah checked out then shipped to the store checked out again then finally to me , if it survives that is ! Lmao

    Don't worry I'm still a Guild lover . 😁😊

  7. #7
    Quote Originally Posted by tjmangum View Post
    Totally agree. Eager to see what happens. I love Eastmans and my Bougeois OM might well be the perfect guitar,
    The OMs are also Dana's heart and soul Terry. Had one for a while that was the best OM I ever played, until the Orpheum 14 fret mahogany came along. And that's just how good the Orpheum is.
    Sandy

    '59 X175AB, '61 Mark VI, '68 SFII Bass (Green), '73 D50NT, '82 Mark V, '86 Pilot 602P, '87 Pilot SB602M, '88 Pilot SB602MF, '99 DeArmond Starfire Bass
    '10 F512NT, '11 F50ce Std (Sunburst), '13 R30S (Resonator), '13 B54ce Std Bass, '13 Orpheum Jumbo Prototype, '13 Orpheum OM Mahogany, '13 GSR M85II Bass

  8. #8
    Quote Originally Posted by twocorgis View Post
    The OMs are also Dana's heart and soul Terry. Had one for a while that was the best OM I ever played, until the Orpheum 14 fret mahogany came along. And that's just how good the Orpheum is.
    One is on my list :)

  9. #9
    Senior Member Walter Broes's Avatar
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    Quote Originally Posted by GGJaguar View Post
    Hmmm... I wonder if this is a reverse merger and the reality is that Eastman basically owns Bourgeois now.
    That's kind of what I possibly read in there too.

    -1960 CE100D
    -1961 Starfire III Special
    -1962 X175
    -1963X175
    -2011 F47R
    -2015 Newark Street X175 BLK

  10. #10
    I’ve played a few used Bourgeois OM’s. Not any high end ones. They were nice but didn’t knock my socks off. I liked my Martin OM28 much better. I’m sure there are plenty of better Bourgeois OMs but the point is the name alone doesn’t make the guitar special.

    I sold the OM28 when I got my F30R, not because it was “better” but because it was also excellent but different in a way that fit my playing style and needs better.

    Hats off to Dana for making the deal. The thought of Bourgeois inspired Eastmans sounds very interesting. Perhaps the partnership will even allow some economy of scale to help with his US made guitar pricing.
    Last edited by HeyMikey; 10-11-2019 at 03:06 PM.
    1979 Guild F-112 SB (Natalie)
    1996 Guild A-50 (Angelica)
    2011 Guild F-30CE
    2012 Guild F-30R (Rosie)
    2012 Guild F-30 FOR SALE
    2015 Alvarez MFA-70 FOR SALE
    2015 Epiphone ES-339 Pro
    --- Sold but not forgotten ---
    2015 Martin OM-28 VTS
    2016 Alvarez AF-60
    1990 Gibson ES-347

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