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Thread: CMG president and video of Oxnard shop

  1. #1
    Super Moderator chazmo's Avatar
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    CMG president and video of Oxnard shop

    Folks,

    I wasn't sure if anyone had posted this, but I hadn't noticed it before. I saw it on the Guild website and thought I'd post it. This is a very short interview with Jon Thomas, and it is all basically marketing, but nice to see anyway. Watch the vid if you haven't already seen it.

    https://guildguitars.com/akustik-git...nt-jon-thomas/
    Guilds:
    1967 MK-VI Artist Special (Hoboken - Jacobs restoration 2018) - "The Mark"
    12ers:
    1994 JF-30-12Bld (Westerly),
    2006 F-512 (Tacoma),
    2010 F-212XL STD (New Hartford) - "Connie"
    2014 Orpheum 12 OOO SHRW (New Hartford)

    Other 12ers:
    1970 Martin D-12-20
    1980 Ibanez AW-75 (Series I)
    1984 Taylor 655

  2. #2
    Senior Member Westerly Wood's Avatar
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    "We respect what came before us, but are currently building guitars that appeal to today’s guitarists. In terms of design, we are close to boutique manufacturers–I hesitate to call our shop a “factory.” Sure, production takes place, but almost everything is done by hand. We use CNC machines for some rougher work, but but things like our bracings are handmade. The Guild production is smaller and more “boutique” than ever before, and you’ll notice that right away."

    aka, if you really dig the Westerly years, you are living in the past...:) nah, that is a good story and piece, glad to see the continued dedication to the brand.

  3. #3
    Super Moderator chazmo's Avatar
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    :) Yeah... I read it as a healthy acknowledgment of the brand and the business.

    In reality, it sounds like they actually regressed from the machining used in New Hartford. Braces, for example, were cut by CNC in NH. Some of the neck work that I saw going on in the vid looked (not sure) like stuff that had been automated in NH.

    Anyway, that was a poignant question that Jon was asked. We saw from the first models out of Oxnard that they were *not* really honoring the past with respect to the neck joint, and those models really were new, not copies of the past. He didn't really acknowledge that.
    Guilds:
    1967 MK-VI Artist Special (Hoboken - Jacobs restoration 2018) - "The Mark"
    12ers:
    1994 JF-30-12Bld (Westerly),
    2006 F-512 (Tacoma),
    2010 F-212XL STD (New Hartford) - "Connie"
    2014 Orpheum 12 OOO SHRW (New Hartford)

    Other 12ers:
    1970 Martin D-12-20
    1980 Ibanez AW-75 (Series I)
    1984 Taylor 655

  4. #4
    Senior Member walrus's Avatar
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    Interesting clip, thanks, chazmo.

    Dorothy to Toto: "We're not in Westerly anymore...".

    walrus
    1984 Guild D64
    2011 Guild F-30RCE
    2008 PRS Hollowbody Spruce

  5. #5
    Senior Member SFIV1967's Avatar
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    Quote Originally Posted by chazmo View Post
    I wasn't sure if anyone had posted this...
    http://www.letstalkguild.com/ltg/sho...=1#post1813816
    But it was hidden inside a discussion.
    Ralf

  6. #6
    Senior Member dreadnut's Avatar
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    CNC machinery will make every piece identical to the rest until you change the machine settings. Hand-made is exactly that - every piece is different.
    "The air's as still as the throttle on a funeral train." John Prine

    '76 D-25M
    '99 DV-52ABHG
    '98 DeArmond Starfire Special
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  7. #7
    Senior Member adorshki's Avatar
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    Quote Originally Posted by dreadnut View Post
    CNC machinery will make every piece identical to the rest until you change the machine settings. Hand-made is exactly that - every piece is different.
    Guild Gallery #1 (late '97) pointed out that at that time at least, each workstation vetted each preceding station's work and those pieces needing re-work were sent back through.
    I'm sure they mass-produced certain parts on jigs for consistency, but I'm also sure the fit and finish, no gaps or mismatched seams, were due to final hand touch-ups for perfect fit on every part.
    Sounds like Oxnard's actually replicating that philosophy.
    One well-known example of Westerly variation was in the necks, though.
    For new members who may not know, every single one was given final shaping by hand on a belt or spindle sander.
    Neck profile consistency was one of the first things mentioned as benefiting from CNC machining when New Hartford started up.
    I'm not so sure that's necessarily a good thing, now.
    Maybe Taylor fans like consistency to .001" tolerance, but at least with Westerlys, we can advise somebody: "If you don't like the neck on that one, try another one, it'll be different".
    And it'll be true.
    AND funny.

    Vive la difference.
    Last edited by adorshki; 12-06-2018 at 10:02 PM.
    Al
    "Time May Change the Technique of Music But Never Its Mission " - Rachmaninoff
    My 1st Guild: '96 Westerly D25NT "Hally" (10-31-96 stamped on heelblock)
    #2: '01 Westerly F65ce "Blondie"
    #3: '03 Corona D40e Richie Havens "Richie"
    All bought new!

  8. #8
    I kind of like the direction. Sort of like buying a custom Martin or Gibson that has more hand finishing in the process, but with standard features. Would love to see some F30 size 6 and 12's made in the USA.
    1979 Guild F-112 SB
    1990 Gibson ES-347
    2012 Guild F-30
    2015 Alvarez MFA-70
    2015 Martin OM-28 VTS

  9. #9
    Senior Member davismanLV's Avatar
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    Thanks, chazmo for this little insight into the new company....

    I think it's valid. As everyone says.... where can i play one?
    Tom in Vegas

    Use the good china. Life itself is the special occasion.

    Guild D65s, 1994
    Guild DV72, 1994
    Taylor GC8, 2011
    Breedlove Oregon Concert Rogue 4/12/2016 (The BLUE one)
    Breedlove Myrtlewood Concerto E 07/12/17
    Washburn EA-20 "Festival Series", 1995

  10. #10
    Super Moderator chazmo's Avatar
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    You guys're all welcome. Oh, and Ralf, thanks... I definitely missed that! :)

    Hey, Al, you might not know this but Bob Taylor toured the New Hartford shop at some point in (I think) 2013. I recall hearing from guru,jr. (I think), that Bob was quite critical of some of the hand-oriented parts of the process. It might've been the bridge placement part (in final assembly, that is, since Taylor doesn't do it that way) or maybe the neck fitting, I don't recall. Anyway, clearly lots of different ways of thinking about the problem. Bob's successes do not necessarily translate to universal appeal, as the continued existence of Guild proves. :)
    Guilds:
    1967 MK-VI Artist Special (Hoboken - Jacobs restoration 2018) - "The Mark"
    12ers:
    1994 JF-30-12Bld (Westerly),
    2006 F-512 (Tacoma),
    2010 F-212XL STD (New Hartford) - "Connie"
    2014 Orpheum 12 OOO SHRW (New Hartford)

    Other 12ers:
    1970 Martin D-12-20
    1980 Ibanez AW-75 (Series I)
    1984 Taylor 655

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