Quantum Strummer
Senior Member
I think Guilds will always have fairly limited appeal, when it comes to electric guitars, due to the fact that most buyers (and players!) are brand driven. Build, playability & sound are less important to many people than the name on the headstock. With acoustics Guild has a stronger name presence & appeal. Building an electric instrument with quality equal to or better than, in this case, Gibson or Gretsch—and with a price high enough to keep you in business—only matters if you can establish a sustainable niche for it. Over time I expect Guild to make fewer electric models, not more. Or maybe we'll see a slimmed-down standard lineup along with limited editions of various models. This could mean more US-made instruments if that's where the demand is. Or a continuation of the NS line. We shall see.
-Dave-
-Dave-