Guild Sighting - CBS Sunday Morning

gjmalcyon · Jan 31, 2016

Anthony Mason interviews Coldplay's Chris Martin on today's edition of Sunday Morning, and in the background is this (from a screen grab of the video):

rampside · Jan 31, 2016

Very important and maybe by design for Guild Guitars. Their flagship Guitar, Coldplay's (hottest band in America) upcoming Super Bowl appearance and finally the production and distribution of USA made Guild's. I don't ever recall such a prominent display of a Guild on a national tv program.

This is good!!!

NEONMOONY · Jan 31, 2016

Maybe fortuitous, but if intentional, why have the Fender bass in the pic? Just sayin'.

fronobulax · Jan 31, 2016

NEONMOONY said:
Maybe fortuitous, but if intentional, why have the Fender bass in the pic? Just sayin'.

I'm not sure it is intentional, or if it is, whether it was how Guild Guitars intended. Ignoring the alternative definitions of "flagship guitar", if I were a Marketing Weasel angling for product placement, I would place something that people can walk into the store today and buy new and I don't think the pictured guitar comes close to qualifying.

I also have to say, that a lot of people are not going to recognize the Guild logo/headstock so this picture is preaching to the choir or fans of the band and not necessarily enticing new customers.

That all said, it is pretty cool. In La Casa de Fronobulax we are watching more and more concerts and one of the things we do is identify guitar brands being played and cheer for the Guilds.

rampside · Jan 31, 2016

Hard to say really. Subliminal messages can be very effective. What I found so interesting, that the F-512 (someone correct me if I'm wrong), that it was displayed so prominently, almost as a participant in the interview. So if it was sort of of intentional, would it not be wise, not to be too obvious.

Didn't I see, not long ago, that Guild had declared the F-512 their Flagship?

walrus · Jan 31, 2016

A Guild sighting during Super Bowl half time? Wouldn't that be something!

walrus

txbumper57 · Jan 31, 2016

rampside said:
Hard to say really. Subliminal messages can be very effective. What I found so interesting, that the F-512 (someone correct me if I'm wrong), that it was displayed so prominently, almost as a participant in the interview. So if it was sort of of intentional, would it not be wise, not to be too obvious.

Didn't I see, not long ago, that Guild had declared the F-512 their Flagship?

If the 12 string Guild in the Photo still of the video in the first post is what you are referring to it appears to be a F412 Arched Maple back and not the F512 which was the Flatback rosewood version. If this is an Oxnard Built Guitar (Which I seriously Doubt as they have not started production on the Traditional series yet to my knowledge) It would be called a F512 Maple as that is the new Moniker they plan on using according to their sales literature in place of the original F412 Designation.

Harry · Jan 31, 2016

How about HalfTime.... with a "G" spin is.

rampside · Jan 31, 2016

Thanks, tx. I was just making an assumption on the model. It did appear, maybe to be an older guitar.

fronobulax · Jan 31, 2016

rampside said:
Didn't I see, not long ago, that Guild had declared the F-512 their Flagship?

You did but I apparently didn't. If you had asked me what the last official flagship designation was, I would have said D55 (old nomenclature). I guess I wasn't paying attention

AcornHouse · Jan 31, 2016

walrus said:
A Guild sighting during Super Bowl half time? Wouldn't that be something!

walrus

Yes, but it'd be with Coldplay. :ambivalence:

SFIV1967 · Jan 31, 2016

I had not seen him with a F-412 yet, but it isn't the first time Chris Martin is seen with a Guild, below with a kind of painted top F-50 back in 2011 at the Hope for Haiti concert.

There is also a video of that concert: https://www.youtube.com/watch?v=-VshVGC9E3I

And same F-50 in 2009:

Ralf

walrus · Jan 31, 2016

AcornHouse said:
Yes, but it'd be with Coldplay. :ambivalence:

Well, good point, but it does appear Martin plays Guilds, so that is something positive!

And it's fun to say "Martin plays Guilds"!

walrus

NEONMOONY · Jan 31, 2016

La la la la la, la la la la.

txbumper57 · Jan 31, 2016

AcornHouse said:
Yes, but it'd be with Coldplay. :ambivalence:

While I'm not excited about the superbowl halftime show this year with Coldplay, It would be a far better outcome than having to watch Katy Perry with a Guild.:highly_amused:

twocorgis · Jan 31, 2016

txbumper57 said:
While I'm not excited about the superbowl halftime show this year with Coldplay, It would be a far better outcome than having to watch Katy Perry with a Guild.:highly_amused:

I'm not a fan of either of them TX, but I will say that Katy looks better with the sound off.

walrus · Jan 31, 2016

I would say Katy looks better, period.

walrus

Guild Sighting - CBS Sunday Morning

gjmalcyon

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rampside

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NEONMOONY

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fronobulax

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rampside

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walrus

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txbumper57

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Harry

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rampside

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fronobulax

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AcornHouse

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SFIV1967

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walrus

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NEONMOONY

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txbumper57

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twocorgis

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