Thanks for the feedback. I have an amazing low profile luthier friend who can do an amazing job on any and all aspects that I decide to do. He trained under a guy who was the right-hand man of a guy named Les...cant say any more...
I am no shredder, so the playability is fine for me. I am leaning toward binding with amber lacquer touchup, headstock face black relacquer, and maybe touchup of the washboarded area. I would trust him to lightly sand and overspray with tinted lacquer as needed and make it so it does not look new. He will probably do all of the above for around 500 bucks or less.
I possibly would sell it as is
FYI here are some examples of work he did for me recently. He did the neck binding and total refinish. Now it does not look old or worn but has a warm look. Its a 56 L5 CES that i sold earlier this year. It was previously covered in some kind of amber shellac or varnish.