I think a bunch of First Act guitars can head over there if they want 'em. They oughta' be banned to prevent anyone who really wants to learn the instrument from buying one.
We now play Yamahas
- Thread starter AcornHouse
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Minnesota Flats
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Guildaha...
Yamuild...
Yamuild...
adorshki
Reverential Member
SFIV1967
Venerated Member
YGG marketing is quick! They show Guild already on their front page with a D-55 and a Starfire V on positions 1 and 2!
"Yamaha Guitar Group, Inc. is committed to providing the best products for guitar players through several distinct brands: Yamaha®, Line 6®, and Ampeg®, as well as the brands of Córdoba Music Group: Córdoba® and Guild® guitars, HumiCase® instrument cases, and DeArmond® pickups."
yamahaguitargroup.com
And once again, no, we are not playing Yamahas now. We also didn't play Avnets or Fenders or Cordobas, right? Guild is a brand name. And a brand name is owned by somebody. By the founders (like Guild until 1966) or by competitors who want to increase market share (like YGG) or get rid of a competitor or by financial investors (like Servco Pacific Inc. who owns the majority of FMIC or Kohlberg Kravis Roberts & Co. who own the majority of Gibson) or very unusual even all own employees (like Taylor Guitars since 2021 through its 100% ESOP).
"Our Story" is also interesting to read:
yamahaguitargroup.com
Ralf
"Yamaha Guitar Group, Inc. is committed to providing the best products for guitar players through several distinct brands: Yamaha®, Line 6®, and Ampeg®, as well as the brands of Córdoba Music Group: Córdoba® and Guild® guitars, HumiCase® instrument cases, and DeArmond® pickups."
Yamaha Guitar Group, Inc.
And once again, no, we are not playing Yamahas now. We also didn't play Avnets or Fenders or Cordobas, right? Guild is a brand name. And a brand name is owned by somebody. By the founders (like Guild until 1966) or by competitors who want to increase market share (like YGG) or get rid of a competitor or by financial investors (like Servco Pacific Inc. who owns the majority of FMIC or Kohlberg Kravis Roberts & Co. who own the majority of Gibson) or very unusual even all own employees (like Taylor Guitars since 2021 through its 100% ESOP).
"Our Story" is also interesting to read:
Yamaha Guitar Group, Inc.
Ralf
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Guildedagain
Enlightened Member
With a line up like that, who needs anybody else?
AcornHouse
Venerated Member
Seeing that bracing doesn’t make me think too well of their woodwork. 4 fan braces is less than the typical minimum of 5 and misses the crucial center fan brace that helps to reinforce the center seam. Not to mention the fact that there is no attempt to taper the ends at all. It’s pretty clunky.
The ad copy states “aged for seven or eight years on a healthy diet of sun and rain…” I hope they didn’t leave the wood out in the rain all that time. Good way to get split spaghetti.
”And finally fitted and dried for days to see if it would crack…” ? I imagine they’d be throwing out a lot of finished guitars if that’s their QC method.
Thats why you never trust ad copy that’s written by a marketing department.
GGJaguar
Reverential Member
Plus that ad was from the late 1980s. Perhaps they build differently now. Or not.
krysh
Guildarist in the mod squad
Is there any news from cordoba about this?
Guildedagain
Enlightened Member
Just imagine if Gibson and Fender couldn't compete with Guild. Hoshino USA has been here a long time, super wise marketing move, resulted in all kinds of incredible guitar for George Benson, Steve Vai just to name a couple at the top. Yamaha, who is a competitor to Hoshino, could use Guild to compete with both Ibanez and Gibson/Fender. Send your comments in now. "Be the change you want to see".
While the new Guilds look nice, the market is flooded with MIC product as it stands now, to me totally watering down the brand. I can only see things looking up from here.
While the new Guilds look nice, the market is flooded with MIC product as it stands now, to me totally watering down the brand. I can only see things looking up from here.
Outstanding! You go, Yamaha!!!!!YGG marketing is quick! They show Guild already on their front page with a D-55 and a Starfire V on positions 1 and 2!
"Yamaha Guitar Group, Inc. is committed to providing the best products for guitar players through several distinct brands: Yamaha®, Line 6®, and Ampeg®, as well as the brands of Córdoba Music Group: Córdoba® and Guild® guitars, HumiCase® instrument cases, and DeArmond® pickups."
Yamaha Guitar Group, Inc.
And once again, no, we are not playing Yamahas now. We also didn't play Avnets or Fenders or Cordobas, right? Guild is a brand name. And a brand name is owned by somebody. By the founders (like Guild until 1966) or by competitors who want to increase market share (like YGG) or get rid of a competitor or by financial investors (like Servco Pacific Inc. who owns the majority of FMIC or Kohlberg Kravis Roberts & Co. who own the majority of Gibson) or very unusual even all own employees (like Taylor Guitars since 2021 through its 100% ESOP).
"Our Story" is also interesting to read:
Yamaha Guitar Group, Inc.
Ralf
ChasingGuitars
Member
Well this is going to be interesting.
GGJaguar
Reverential Member
Anyone want to wager if some Yamaha electric models will be fitted with DeArmonds?
Westerly Wood
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I think Yamaha realizes they just upgraded their entire line of offerings. Outside of their LL acoustics and handmade offerings, some of their high end bass lines, they have never had a high end acoustic like a Guild D55. Or 512. Ever...Thanks for the pic Ralf and the encouragement. And I think we are all just having some fun with the Yamaha purchase, I know my BR is a Guild etc. And I actually prefer the Yamaha purchase vs the Fender one. And certainly I was not a fan of the Cordoba purchase. So, things are looking up...YGG marketing is quick! They show Guild already on their front page with a D-55 and a Starfire V on positions 1 and 2!
"Yamaha Guitar Group, Inc. is committed to providing the best products for guitar players through several distinct brands: Yamaha®, Line 6®, and Ampeg®, as well as the brands of Córdoba Music Group: Córdoba® and Guild® guitars, HumiCase® instrument cases, and DeArmond® pickups."
Yamaha Guitar Group, Inc.
And once again, no, we are not playing Yamahas now. We also didn't play Avnets or Fenders or Cordobas, right? Guild is a brand name. And a brand name is owned by somebody. By the founders (like Guild until 1966) or by competitors who want to increase market share (like YGG) or get rid of a competitor or by financial investors (like Servco Pacific Inc. who owns the majority of FMIC or Kohlberg Kravis Roberts & Co. who own the majority of Gibson) or very unusual even all own employees (like Taylor Guitars since 2021 through its 100% ESOP).
"Our Story" is also interesting to read:
Yamaha Guitar Group, Inc.
Ralf
Last edited:
SFIV1967
Venerated Member
Nothing. No press release or other mentioning from CMG's side.
According to the filed papers it's a done deal and the official date of acquisition was February 7th, 2023.
Ralf
Guildedagain
Enlightened Member
Gibson and Fender would look good on the company letterhead also, give it time.
krysh
Guildarist in the mod squad
Strange isn‘t it?Nothing. No press release or other mentioning from CMG's side.
According to the filed papers it's a done deal and the official date of acquisition was February 7th, 2023.
Ralf
Westerly Wood
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Most days, I don't even know why Cordoba decided to buy Guild.Nothing. No press release or other mentioning from CMG's side.
According to the filed papers it's a done deal and the official date of acquisition was February 7th, 2023.
Ralf
GGJaguar
Reverential Member
The factory folks will probably be safe, but I wonder how much of the management and support groups (managers, HR, payroll, marketing, sales, etc) will be let go? And will the top managers get a golden parachute? Since Yamaha USA is just down the road it seems at least things like HR and payroll can be done from there.
GGJaguar
Reverential Member
Yes, this! Maybe rebrand the MIC acoustics as "Madeira" or just ditch them and sell Yamahas in that price bracket and leave the high end for Guild.